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Are females the better drivers? (International Women’s Day 2021)

Are females the better drivers? (International Women’s Day 2021)

Dubai, United Arab Emirates,  To mark the international women’s day on March 8, we want to shed some light on ‘Who are the better drivers, females or males?’. This question captures the attention around the globe and RoadSafetyUAE wants to share some UAE specific insights. The data was extracted from the ‘UAE Road Safety Monitor’, a long-term perception and attitude research project which has been running for the past 6 consecutive years. Thomas Edelmann, Founder and Managing Director of RoadSafetyUAE explains: “Female drivers often don’t receive the due appreciation for…

Celebrating the arts: winners of Noon Arts Award 2021 announced in virtual ceremony

Celebrating the arts: winners of Noon Arts Award 2021 announced in virtual ceremony

Sharjah, United Arab Emirates, (AETOSWire): The winners of the prestigious Noon Arts Award have been presented with their prizes, during an online awards ceremony posted on the YouTube channel of Sharjah Ladies Club under the patronage of Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, wife of the Ruler of Sharjah, and Chairperson of Sharjah Ladies Club. Her Highness delivered the opening speech praising the creativity of all the participates and encouraging them to continue to express themselves through the arts. The Noon Arts Award is a highly competitive event,…

New company name, new brand: thyssenkrupp Elevator now called TK Elevator with new global brand TKE

New company name, new brand: thyssenkrupp Elevator now called TK Elevator with new global brand TKE

Essen, Germany, (AETOSWire): TK Elevator, a leading global player in the elevators and escalators market, announces the launch of its new global brand, TKE. The new brand name results from the change in ownership that took place mid of last year. “The new TKE brand allows the independent company to further expand. It’s a great opportunity to strengthen our market positioning and technology leadership in next-generation mobility services. With the recent integration of our cloud-based digital platform MAX into all kinds of new elevator and escalator systems, we have made a…

GLIDE-Carter Center Partnership Aims to Eliminate River Blindness in the Americas, Lymphatic Filariasis and Malaria on Hispaniola

GLIDE-Carter Center Partnership Aims to Eliminate River Blindness in the Americas, Lymphatic Filariasis and Malaria on Hispaniola

ATLANTA & ABU DHABI, United Arab Emirates–(BUSINESS WIRE/AETOSWire)-– The Carter Center and The Global Institute for Disease Elimination (GLIDE) announced an exciting new partnership to support the Carter Center’s innovative disease elimination efforts in the Americas. GLIDE, an initiative of the Crown Prince Court of Abu Dhabi and the Bill & Melinda Gates Foundation, has pledged substantial financial and technological support for the Center’s programs to eliminate two neglected diseases: river blindness (onchocerciasis) in the Amazon rainforest along the Brazil-Venezuela border and lymphatic filariasis (commonly called LF or elephantiasis) throughout…

OptiPulse Announces the Discovery of a New Type of Laser That May Replace Microwaves

OptiPulse Announces the Discovery of a New Type of Laser That May Replace Microwaves

ALBUQUERQUE, N.M.–(BUSINESS WIRE/AETOSWire)— OptiPulse has discovered a new light source that sends invisible eye-safe photons wirelessly from one building or pole to another at 10Gbps with its 3rd prototype. The light source is a miniature chip that costs ~$1 to produce in large volumes and has tested error-free at 25Gbps, which means the Light is turning on and off at 25 billion times a second to send data over a “laser” type beam of invisible light. The company has designed and developed the compound semiconductor chip, and produced it at…

Queen of Stage Myriam Fares endorsed 2021 Spring collection

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now available in select REDTAG stores REDTAG, the Middle East’s favourite value fashion and homeware brand, has launched its 2021 Spring collection as part of its ongoing endorsement campaign with Arab pop icon, Myriam Fares February 24th, Dubai, UAE: REDTAG today announced that its 2021 Spring collection, endorsed by Myriam Fares, beloved Arab star of screen and stage, is now available to its shoppers in select REDTAG stores in GCC. The collection is part of REDTAG’s ongoing endorsement campaign with Myriam Fares for its Collection. Myriam Fares is an inspiration…

ADIDAS LAUNCHES THE FIRST GLOBAL FLAGSHIP STORE IN THE REGION

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Dubai will be home to the first adidas flagship store across the Middle East, India and Africa, located in The Dubai Mall The flagship will be the most digitally connected adidas store in the Middle East with over 60 consumer-facing digital touchpoints, as well as the most sustainable adidas store in the region, offering shoppers a unique and re-imagined phygital experience with innovation at its core A bespoke line up of in-store services including MakerLab and Crep Protect sneaker cleaning services will be offered within the space First in the…

 Let your kids express themselves with styles that stand out

 Let your kids express themselves with styles that stand out

A comfortable kid is a happy kid. Essential to keeping them comfortable is making sure they’re dressed appropriately for all weather conditions. Spring time may be tricky for parents to dress their kids as the region can quickly change from mild and sunny to cold, dusty and windy. Max experts offer some guidelines and tips that should help set your child up for an enjoyable time outdoors this spring: Dressing your girl in layers can be fun for both of you! There are so many stylish options to play with.…

6 ways to style your favourite denim pieces for every occasion

ستة خيارات للحصول على طلة متألقة بأزياء الدنيم لجميع المناسبات

Denim is an essential in your wardrobe no matter what the season. It is versatile and can bring together almost any outfit. Pair a denim jacket with your best dress or go super causal by choosing classic jeans and a t-shirt. Once reserved only for the weekend, denim proves to be a timeless classic option suitable for all occasions. This is why Max has just added to its “Born to Denim” collection for men and women. Come spring, a pair of jeans and a tee is all you need to…

TUMI Leads Innovation in Travel Lifestyle with Launch of First Virtual Experiential Store

TUMI Leads Innovation in Travel Lifestyle

#TUMIGoesVirtual HONG KONG SAR – Media OutReach – 4 February 2021 – TUMI, the leading international travel, lifestyle, and performance luxury brand, launches the breakthrough TUMI Virtual Store to debut its Spring 2021 collection, delivering an immersive and enhanced omnichannel experience to customers in Asia Pacific and the Middle East. Ushering in a creative new age of digital retail that connects fans with the brand like never before, the TUMI Virtual Store inspires customers to embark on a journey through thoughtfully designed interactive touchpoints. Guests can explore the Virtual Store’s life-like visual presentation to discover…