Evans launches #IamMe Campaign
Evans is proud to introduce a fantastic line up of body confident women who have been shot as part of a new campaign to highlight how diverse women can be; and prove that fashion can and should be accepting beyond size.
Launching with a video, this squad of inspirational women showcase their own unique stories and fashion credentials all under the #IamMe.
This campaign shows that women are strongest when they are united together and by shooting this collective we can demonstrate the power and confidence fashion can give to people.
The squad includes a real mix of familiar faces and emerging talent as well as bloggers and models who each have their own sense of style.
Digital influencers Nadia Aboulhosn and Callie Thorpe bring out a playful side to the campaign whilst recognized US models Hayley Hasselhoff and Alessandra Garcia sit alongside new face (and body) Brielle Anyea, who are all represented by Milk Model Management.
Anna Shillinglaw, Milk’s founder, has also been shot as part of the squad and returns to stepping in front of the camera. A former model herself Anna started Milk as a way to bring change to the fashion industry and Milk’s ethos is that no two models are the same – making Anna the perfect addition to the #IamMe squad.
Completing the line-up is ultra-marathon runner Mirna Valerio and Singer Songwriter Jessica Clemmons. Mirna is a body confidence campaigner who dispels the myth that curvy girls don’t exercise by writing about her experience under her Fat Girl Running Blog, while Jessica is lead singer of her country/pop band Jess and the Bandits.
All these women are inspirational and talented and have been proactive in their careers. Each of them has a unique story to tell and by bringing them together to be shot as part of the #IamMe campaign, Evans hopes to show how diverse and remarkable women truly are.
Note to editors – EVANS
Established in 1930, Evans is a women’s clothing retailer founded in the UK. Evans has over 300 stores across the world (including 56 within the MENA region) selling plus-size clothing, lingerie, wide fitting shoes, swimwear and accessories. Evans offers exclusive prints and patterns developed by its designers like Lisa Marie Peacock. Evans offers ladies a wide range of sizes from 14-32 proving that style has no size.
Evans ship internationally through their European website http://euro.evansfashion.com/
Notes to editors – SQUAD
Nadia is a fashion force to be reckoned with having worked hard to establish herself and amass just under 400,000 followers no Instagram alone. Nadia is a designer, model and stylist who is insta famous and known for her unique, playful and sassy sense of style.
UK based blogger Callie started her blog as a way to document her diet regime but after moving to London and growing in confidence she began to garner fans who saw her beauty, beyond her size. Announced this year as a new columnist for Marie Claire UK and still gaining followers on social media Callie is set for a meteoric rise.
With her striking, model looks and very famous surname Hayley Hasselhoff has been forging a hugely successful career as a plus size model. Walking in plus size fashion shows around the globe Hayley has been outspoken in her pursuit of acceptance and equality from the fashion industry and has given several prime time interviews on the plus size debate.
As the daughter of Hollywood Andy Garcia, Alessandra has been used to the limelight since she was a child. Her beautiful looks have seen her work for major brands and front campaigns as well as dip her toe into acting.
Brielle is a new face signed to Milk who was discovered as part of Slink Magazines model search for an International Curve Model and has been shot as the cover star of the magazines Inspiration issue.
Anna is true visionary and has spoken out in numerous interviews about the fashion industry and its dichotomy on size. A former model, she founded Milk Model Management as a way of giving plus models a platform and has been responsible for the careers of such powerhouses like Robyn Lawley and Tess Holiday.
Mirna is an inspirational ultra-Marathon runner and blogger as well as Spanish teacher, choral director, diversity practitioner, cross country running coach and avid trial runner. Her blog Fat Girl Running has received major global coverage due to Mirna’s candid way of writing and her joy of exercise.
Jess is lead singer/songwriter with her band Jess and the Bandits. Jess has performed at several plus size fashion events and summer festivals worldwide performing her own music which is a blend of pop, folk and country.