First custom made virtual reality game in Dubai challenges shoppers to thrilling experience at City Centre Me’aisem and City Centre Al Shindagha
Immersive game transports players to cross a sky high rope bridge
Dubai, UAE; August 1, 2016: Majid Al Futtaim’s City Centre Me’aisem and City Centre Al Shindagha are hosting a thrilling virtual reality game as part of Majid Al Futtaim’s schedule of first time experiences and great moments during Dubai Summer Surprises (DSS).
‘Bridge of Surprises’ invites mall shoppers to immerse themselves in a simulated world to win instant prizes from participating stores. Using state of the art technology, ‘Bridge of Surprises’ challenges players to cross a rope bridge stretched between two balloons flying over Dubai in virtual reality while walking across an actual rope bridge in real life. As the game progresses players have to catch as many logos of participating stores in bubbles falling from the sky using the hand controller. Once the player manages to collect 50 logos within 90 seconds, they are rewarded with instant prizes from the retailers, such as MAX, Jamba Juice, Centre point, GRK Fresh Greek, Chili’s, Dunkin Donuts, McDonald’s, OPTX20/20, Magic Planet, Arrow, Chicking and Automatic.
Enhancing the real life experience, the rope bridge is slightly elevated creating a feeling of unbalance, while fans generate a breeze. Players who dare can look down upon the city’s skyscrapers to experience being hundreds of metres above the ground.
Bridge of Surprises has been created using a HTC Vive headset developed by HTC and Valve Corporation, released on 5 April 2016. The headset is designed to utilize “room scale” technology to turn a room into 3D space via sensors, with the virtual world allowing the user to navigate naturally, with the ability to walk around and use motion tracked handheld controllers to vividly manipulate objects, interact with precision, communicate and experience immersive environments.
Visitors are invited to experience ‘Bridge of Surprises’ on weekdays from 12pm– 10pm and weekends from 12pm – 12am from July 26 – August 7, 2016.
For more information, please visit:
About City Centre Me’aisem
City Centre Me’aisem is a community-oriented shopping, lifestyle and entertainment destination located in the Me’aisem area of International Media Production Zone (IMPZ) in Dubai. Strategically situated at the intersection of Al Khail Road and Sheikh Mohammad Bin Zayed Road, the mall covers over 23,850sqm of retail space, and is home to 53 international brands, some of which are making their debut in the UAE.
With a focus on delivering an efficient, accessible and personal retail experience, City Centre Me’aisem provides services for the surrounding and neighbouring community with convenient amenities such as Carrefour hypermarket, services in banking, beauty salons, fitness and mobile operators. The mall features City Centre Clinic, a wellness destination addressing the primary healthcare needs of the community. Familiar outlets such as Magic Planet, a diverse range of fashion and lifestyle brands, as well as dining and entertainment venues are also on offer.
Opened in 2015, City Centre Me’aisem is the sixth City Centre mall in the UAE, and twelfth in the region. The mall is owned and managed by Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa.
For more information, please visit: www.citycentremeaisem.ae
About City Centre Al Shindagha
City Centre Al Shindagha is a community-oriented shopping, lifestyle and entertainment destination located in Dubai’s historical district near Dubai Creek. Created to serve the needs of nearby residents, professionals, and tourists visiting heritage sites, the mall features 75 retail outlets across 24,500 sqm, including Carrefour as well as fashion and lifestyle brands including Splash, Max Fashion, Babyshop, Sharaf DG and others. Entertainment offerings include Magic Planet and VOX Cinemas.
Opened in 2015, City Centre Al Shindagha is the seventh City Centre
mall in the UAE, and thirteenth in the region. The mall is owned and managed by Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa.
For more information, please visit: www.citycentrealshindagha.com
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA).
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 14 international markets, employing more than 33,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East.
Majid Al Futtaim owns and operates 19 shopping malls, 12 hotels and three mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, City Centre malls, and also four community malls which are in joint venture with the Government of Sharjah. The Company holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Central Asia, and with the Hyperstar brand in Pakistan, operates a portfolio of more than 160 outlets in 14 countries.
Majid Al Futtaim operates 183 VOX Cinema screens and 24 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai, among others. The Company is parent to the consumer finance company issuing ‘Najm’ and “Voyager” credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints and lululemon athletica, and a healthcare business that operates a network of City Centre Clinics. In addition, Majid Al Futtaim operates Enova, a facility management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.