BE AT THE CENTRE STAGE OF FASHION WITH CENTREPOINT’S AUTUMN WINTER 2016 COLLECTION
Centrepoint’s seasonal collection will make heads turn with styles and silhouettes that are perfect for the Fall fashion wardrobe.
Dubai, 18th September, 2016: Centrepoint has the latest in fashion inspiration for this fall. As the days turn darker and colours take on a soft muted glow, Centrepoint turns up the style quotient with a collection designed to woo the region’s trendsetters.
WOMEN’S FASHION FOCUS FOR THE FALL
Autumn in the Middle East heralds the start of the festive season and Centrepoint’s womenswear collections will leave you looking for occasions to step out in style. Splash’s silhouettes and textures for the season are reflective of the free- spirited gypsy-vibe of the 70s influenced by artisanal craftsmanship using spice shades of cinnamon, saffron and mustard blend. Midseason the colour palette becomes much richer using the jewel tones of deep burgundy, bright crimson, emerald, teal and celestial blue. Moving into peak Winter the colour palette is offset by pale parfait pink, subdued grey and soft winter white. Taking inspiration from the season’s runways, the brand’s womenswear offers knitted capes, pleated skirts with cold shoulder detailing. Fringe details, eyelets and ruffled sleeves make its way in to the collection giving it a romantic Victorian vibe. With Eid around the corner, glamorous evening wear dresses form an integral part of the range. The women’s footwear range from Shoe Mart includes stylish trends in ‘Rag and Bone Girl’, ‘Radical Rustic’ and ‘Royal Goth’ that are here to wow you with an array of must-have silhouettes for the new season. From ankle-length boots and high-heeled
sandals in earth tones, athleisure sneakers and chunky platforms to complement rugged styling; to slip-ons, ballerinas, and heels in rich fabrics and patterns, the collection will make you rule the season. Lifestyle’s range of colour cosmetics takes inspiration from the season’s beauty trends, highlighting the matt-effect, deep intense colouring and raw natural feel of Fall.
MEN’S STYLISH FALL FASHION SELECTION
Splash’s menswear range is dominated by the fall trends of Bespoke Tech with unstructured blazers and technical joggers being the key pieces followed by Future Folklore which combines a mix of traditional country influences and modern workwear. The Grunge Core trend is all about the muted tones with torn elements, androgynous cardigans and Parkas being the core pieces. For the ultimate masculine appeal the Minimal Military makes a strong comeback which promotes clean lines, understated military elements and boxier silhouettes. Key pieces you can own are
Cargo Joggers, aviator bomber Jacket and slim biker pants. The colour palette comprises the trusted olives, tans, rusty reds, greys and black. Men put their best foot forward this season with Shoe Mart’s sophisticated silhouettes in Blue and Brown offering durable and practical options that don’t compromise on aesthetics. Perfectly tailored brogues, super-comfortable lace-ups in easy-wipe materials, and high-energy sneakers are the highlights of a range that is perfect for autumn dressing.
FALL STYLES FOR TRENDY TOTS & TEENS
Babyshop’s stylish range turns little girls in to fashionistas with a fall line featuring an eclectic blend of trends, the winter collection is packed with colours, shapes, designs and patterns to lift spirits and beat cold chills. Deep winter shades of hot pinks and dark hued blues & greens, reds & maroons are complemented by warm pale hues such as softer blues, pinks and greys, olive greens are part of the season’s trends. The defining winter fabrics for this collection feature winter-infused textures such as knitwear, quilted, suede and faux fur that allows dressing up for winter comfort without leaving behind style. Contemporary dresses, trendy ‘sportswear’ with fashionable t-shirts and jogging suits enhanced with intricate details along with cardigans and ponchos complete the winter feel.
For dapper little boys, the collection features a sporty street style, dynamic yet conventional look combined with colour block and intense prints with fun patterns. Cartoon and Superheroes character merchandise plays a prominent role and the range is characterized by strong and richly coloured palettes of bright blues, darker greens and burgundy along with subtle shades of greys and yellows. A selection of heavy fabrics and knitwear across jog pants, hoodies, sweat tops, T-shirts and jackets are on showcase for the season.
Centrepoint represents the Landmark Group’s strategy to synergize its core retail concepts, Babyshop, Splash, Shoe Mart, and Lifestyle, under one identity, thereby projecting a ‘single fashion destination for the entire family’.
The most visible benefit of this convergence has been the enhanced design and stimulating shopping experience for consumers. Centrepoint offers the same great value for money in a visually exciting destination for the whole family. It is shaping consumer perceptions, increasing brand worth and fuelling future growth for the group in the mid-market retail section.
Centrepoint has received numerous accolades for its marketing initiatives and was awarded Images RetailME Awards’ Golden Ribbon of Excellence for the Most Admired Marketing Campaign of The Year in 2015 and the Most Admired Social Media Campaign of The Year for the past two consecutive years. The retailer was also awarded Gold in the Social Media Marketing category at ICSC 2015 MENA Shopping Centre and Retailer Awards for its retail strategy and innovative marketing campaign. Its successful Family Time campaign has won Sapphire (Silver) at the MENA Cristal Awards 2016 and Bronze at the MEPRA awards 2015.
First launched in Kuwait in 2005, Centrepoint already has 131 stores across UAE, Saudi Arabia, Kuwait, Oman, Bahrain, Qatar, Egypt, and Lebanon.