Jaeger-LeCoultre celebrates the 85th anniversary of the Reverso watch in Venice
For over a decade, Jaeger-LeCoultre has demonstrated its commitment to encouraging and promoting all aspects of the filmmaking art. The Maison feels uniquely positioned to continue its work alongside the artists who make film: both are passionate about capturing the fleeting moments.
On September 6th, Jaeger-LeCoultre hosted a gala dinner to celebrate the 85th anniversary of the Reverso watch at the Venetian Arsenal. Jaeger-LeCoultre CEO Daniel Riedo greeted over 200 guests including friends of the Maison: Carmen Chaplin, Zhao Wei, Cristiana Capotondi, Daniel Brühl, Jorge Viladoms, Eva Riccobono, jury panel members Chiara Mastroianni, Gemma Arterton, Nelly Karim, Pilar Lopez de Ayala as well as the godmother of the film festival Sonia Bergamasco and Christian Louboutin as an honor guest.
Referring to the iconic Reverso watch created in 1931, the setting of the event was inspired by the Art-Deco style, with a cabaret atmosphere. A performance was staged to remind the festive ambiance of this period and the artist and friend of the Brand Jorge Viladoms performed piano pieces, to the great delight of guests.
In the pleasant atmosphere of this sumptuous location, the guests discovered the collection of Reverso watches: One, Classic and Tribute models, alongside the Reverso creations by Christian Louboutin, part of the Atelier Reverso launched this year. During the evening, Jaeger-LeCoultre also unveiled exclusive Couture straps created by Christian Louboutin to adorn the Reverso One High Jewellery watch.
Since its founding in 1833, Jaeger-LeCoultre has been delighting connoisseurs of Fine Watchmaking. Heirs to the inventive spirit of the Manufacture founder, Antoine LeCoultre, its artisans unite their expertise in creating collections that are as surprising as they are sophisticated: Reverso, Master, Rendez-Vous, Duomètre, Geophysic and Atmos.
The Grande Maison is perpetually inspired by its rich history. The Hybris Mechanica® and Hybris Artistica collections testify to the creative passion driving the men and women who exercise their skills beneath its roof.
In 2016, Jaeger-LeCoultre reveals the unexpected and showcases a new vision of the Reverso, which is celebrating its 85th birthday.
The unique history of each Jaeger-LeCoultre timepiece begins in the workshops of the Vallée de Joux, Switzerland and springs to life on the wrist of those who wear it and make it their own.