Essentiel Launches Men’s Collection for the First Time in the UAE
Popular Belgian Brand Unveils New Autumn & Winter 2016 Collection
Dubai, United Arab Emirates, 2016 – Marka PJSC (DFM: MARKA), the first public stock retail operator in the UAE, has announced the launch of Essentiel men’s collection for the first time in the UAE. The Essentiel Autumn & Winter 2016 Men’s Collection is now available across Essentiel’s stores in Dubai.
The emphasis in this year’s Essentiel Autumn & Winter men’s collection is on new shapes and styles, with colour combinations and contemporary details that derive their inspiration from military uniforms. This is the first collection contributed by Didier Van Den Bosch, recently appointed Senior Designer for Essentiel Menswear. His design expertise has produced a myriad of prints, colours and fabrics.
Creative Director at Essentiel, Inge Onsea said: “I am thrilled to be launching the new men’s Autumn & Winter collection in Dubai, the curation of which has been led by Didier, one of our most talented designers. I am particularly excited to be working with Marka, and this partnership represents a significant opportunity for us to reach a whole new customer base. Our team had a lot of fun creating this collection, which we believe reflects and suits the Middle Eastern man’s lifestyle.”
A long-established and successful brand originating in Antwerp, Belgium, Essential’s universe embodies a blend of colours, prints and embroidery, creating an outspoken style that can be combined with a sharp suit, or just as easily worn nonchalantly with a pair of casual trousers.
Colours & Prints
This Autumn & Winter collection features a warm, rich palette of colours, extending from wine red, dragonfly green and petrol to caramel, in combination with deep purples, light emeralds and mahogany. This sumptuous array of colours is complemented by classics such as navy, black and various shades of grey.
Graphic prints hint at a camouflage style reminiscent of the Dutch graphic artist M.C. Esher, in which every shape dovetails its neighbour. Botanical inspirations in the collection are expressed in modest two-tone floral patterns and oriental floral prints, including embroidered sweaters with bonsai patterns.
Shapes & Qualities
This season, the male silhouette will undergo a transformation into a more relaxed look. Loose-fitting knitted sweaters, slacks with a wider leg and dropped shoulder coats will dominate the look on the street. These items are combined with basics for a modern, low-key and relaxed look.
The materials for this Essentiel collection’s suits and slacks were engineered in Italy and give the collection a contemporary twist. Tweed woven into geometric patterns, wool featuring pinstripes, velvet and washed twill all combine to create a casual look. Wintery knitwear is executed in a wide variety of materials, stitches and patterns, comprising of basic knits made from a cashmere blend, while the patterned sweaters combine wool and fluffy mohair. Business shirts in washed cotton and more casual print shirts in flowing fabrics complement the look.
From now on, there is no reason for the Essentiel man to go without accessories to complement their look, with an entire series of men’s shoes and belts designed in-house this season. Sporty slip-on sneakers exude a vintage look with leather and pony hair finishes, with the final touch provided by socks to mix & match with any outfit, military-inspired pins and gunmetal key rings
About Marka PJSC
Marka PJSC (DFM: MARKA) is the first public joint stock company focused on the growing retail sector in the UAE. Incorporated with a capital of AED 500 million and headquartered in Dubai, Marka is a premier retail operator targeting the mid-to-high-range and luxury segments. Since incorporation in 2014, Marka has partnered with leading global brands in the retail and hospitality sectors, pursuing a growth strategy focused on acquisitions, franchise agreements and unique home-grown retail concepts.
Marka is committed to offering value to its customers through high quality products and services at optimum cost, simultaneously generating value for its shareholders and giving back to the communities in which it operates.
For further information about Marka and to learn more about its brands, visit www.markaholding.com.