The Color Run™ presented by Daman’s ActiveLife collaborates with Empire International Gulf ahead of The Tropicolor World Tour debut on 12 November 2016

Aspiring Color Runners are encouraged to sign up before entries sell out


Residents of the UAE can book their tickets for Trolls here: 


DUBAI (November 2, 2016) – The Color Run™ presented by Daman’s ActiveLife celebrates an exciting new partnership with Empire International Gulf for the exclusive UAE premiere of Dreamworks Animation’s TROLLS, as the countdown begins for the city’s favourite fun run on 12 November 2016 at Dubai Autodrome.

Set to be released on November 3rd across the Middle-East, DreamWorks Animation’s TROLLS is an irreverent comedy extravaganza with incredible music! From the genius creators of SHREK, TROLLS stars Anna Kendrick as Poppy, the optimistic leader of the Trolls, and her polar opposite, Branch, played by Justin Timberlake. Together, this unlikely pair of Trolls must embark on an adventure that takes them far beyond the only world they’ve ever known.

The colourful premier was filled with music and hair-raising adventures as The Color Run’s Tropicolor World Tour team danced with the rainbow-coloured Trolls from the movie. Color runners will get a chance to meet the Trolls themselves on 12 November, when The Color Run™ presented by Daman’s ActiveLife bursts into Dubai Autodrome with an exciting new tropical twist.

Perfect for first-time runners and those looking to lead a healthier lifestyle, The Color Run™ presented by Daman’s ActiveLife provides an untimed, unpressurised and family-friendly exercise environment. The event aims to excite people about fitness, as well as drive healthier and more active lifestyles throughout the UAE.

Since its UAE arrival in 2013, The Color Run™ presented by Daman’s ActiveLife been overwhelmingly popular, with more than 34,000 Color Runners taking part in the past three Dubai events.1the-colourful-premier-was-filled-with-music-and-hair-raising-adventures-as-the-color-runs-tropicolor-world-tour-team-danced-with-the-rainbow-coloured-trolls-from-the-movie-1

This year for the first time, a limited number of Deluxe Packs are available for Color Runners to experience their 5K staycation in style. The Deluxe Pack starts from AED 240 and includes special perks such as VIP parking and tropical-themed merchandise such as party sunglasses.

Due to popular demand, online ticket sales have been reopened at and Adventure HQ stores in JBR, Times Square Centre and Galleria Mall in Dubai and Yas Mall and Dalma Mall in Abu Dhabi.Color Runners can also purchase merchandise from (  and Adventure HQ stores until Friday prior the event. Color runners are advised to book their tickets fast as they are selling out!

In keeping with The Color Run™’s tenet of giving back to the community, $1 from every registration will be donated to Friends of Cancer Patients.


About Daman’s ActiveLife

ActiveLife is an initiative by Daman that aims to mobilise the UAE community to lead a healthy, active lifestyle through a wide range of events and programmes aimed at improving physical fitness, mental fitness and performance.

About National Health Insurance Company – Daman

National Health Insurance Company – Daman is the region’s leading specialised health insurer, providing comprehensive health insurance solutions to more than 2.4 million members in the UAE.

Over the years, the company has been the partner of choice for a number of the country’s most prominent organisations and multinational companies in various industries including oil and gas, aerospace, energy, construction, investments and media.

Daman is a public joint-stock company that is 80% owned by the Abu Dhabi Government with the remaining 20% owned by Munich Re. The company is backed by the reliable support of the Abu Dhabi Government and its strategic partner, Munich Re, one of the world’s leading reinsurers, plays an important role as both reinsurer and a valuable source for knowledge transfer.

Headquartered in Abu Dhabi and established in 2006, Daman offers a range of health insurance plans for both individuals and organisations and exclusively manages the Government’s health programme – Thiqa – for UAE Nationals and Abu Dhabi Basic Plan – for low income expatriates. Members enjoy access to the largest healthcare providers’ network in the UAE and an extensive international network of over 45 countries.

Daman, a pioneer in health care insurance, drives innovation through a combination of state-of-the-art technology and healthcare-related expertise offered by a highly skilled and knowledgeable workforce. Members benefit from added value through unique offerings such as the disease and case management programmes as part of the acclaimed Health Support services. Daman also operates a 24/7 customer call centre and has a medical services authorisation team in direct contact with Daman’s network of healthcare providers. It also provides a diverse range of online services that are unmatched in the UAE.

Daman has set high standards in the health insurance industry and has been awarded a number of internationally recognised awards and quality-focused certifications in a relatively short span of time. The company is ISO 9001 certified for Quality Management Systems and ISO 27001 certified for Information Security Management. The company’s successful application of the online-based Pharmacy Benefit Management system has received a full accreditation by URAC.

About IMG

IMG is a global leader in sports, fashion and media operating in more than 25 countries around the world. IMG’s businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Clients, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency. Together, the companies offer an unparalleled client roster; strategic partnerships with sponsors and brands; and marquee assets across sports, entertainment, events, music and fashion.

About Empire International Gulf:

Established and headquartered in Beirut since 1919, Empire International is a leading movie distributor in the Middle East. The company is the exclusive distributor for Sony Pictures, 20th Century Fox and Dreamworks Animation titles in the region.

For further information please contact:

Marija Plavska

Four Communications

+971 (0) 55 985 3378


Related posts