Big Boys Toys Returns Bigger and With World Firsts

Big Boys Toys Returns Bigger and With World Firsts

– including the unveil of the car-to-robot machine, Letrons

Abu Dhabi, UAE, November 22, 2016 – Big Boys Toys returns to Abu Dhabi National Exhibition Centre (ADNEC) from November 23-26, 2016, for the Middle East’s largest luxury, innovations and technology expo. Organised by Artaaj Events, the show will be opened by His Excellency Sheikh Nahayan bin Mabarak Al Nahayan, Minister of Culture and Knowledge Development and will launch a number of world-firsts over the four days.

The press conference held on 21st November, 2016 in Bab Al Qasr Hotel ,in Abu Dhabi announced that the exhibition this year will be three times larger than last year, the show will display over 200 products from various categories.  Products on display include gadgets, automobiles, handbags and futuristic fashion accessories, offering men, women and children of all ages some of the most advanced products from around the globe.

 Visitors will be part of a host of headline product launches, including the world’s fastest street legal production bike, one of the world’s most powerful cars boasting fighter jet technology for the first time in automobiles and the globe’s smallest and fastest single-engine jet.

 For the first time this year the expo will also feature an entire section dedicated to women who love luxury.  The all-new Woman’s World exhibits the world’s most unique and exclusive in women’s luxury lifestyle, including travel, jewelry, beauty, lifestyle and wellness.

For the thrill seekers, the Super Car Test Drive Pit presented by Shell Helix will provide the boldest visitors with the chance to drive some of the most powerful cars in the world. Visitors will also be able to enjoy interactive experiences, such as virtual reality, simulators, reality games and shooting.

Biju Jayaraaj, CEO of Artaaj Events, comments, “This event is going to be the most exciting exhibition of its type the region has seen. Amongst the headliners, both adults and youngsters, must not miss the unforgettable expereicne of witnessing the global launch of Letrons, the world’s first car to transform into a robot. This year we are proud to host 200 products from over 39 countries.”

Big Boys Toys encompasses all facets of the luxury and lifestyle industry, including aviation, marine, drive and ride, wellness, fashion, lifestyle, digital, adventure and off-road industries.  This year’s event will feature products exceeding a net worth of over US$200m.

Tickets cost Dh300 at


Ticket prices vary and can be purchased on the website from Dh300. Tickets are available at: Along with the purchase of a ticket, guests are notified of the dress code, which further adds to the premium experience visitors are investing in.


Club Royale: AED5,000

Club Royale (Table of 10): AED 40,000

About Big Boys Toys

Big Boys Toys is the Middle East’s premier Luxury, Innovations and Technology Expo.
The 7th edition will take place from the 23rd to the 26th of November 2016
The exhibition is unique in featuring products from 10 different categories that include Drive, Ride, Off-Road, Marine, Aviation, Adventure, Wellness, Fashion, Lifestyle and Digital – a complete experience that caters to every facet of refined living.

The show hosts VIPs, HNWIs as well as trade visitors offering one of the most exclusive clientele in the Middle East.

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