Virat Kohli Bats for American Tourister in the Middle East

Virat Kohli Bats for American Tourister in the Middle East

In an exciting new development, American Tourister, the tried and trusted, 83 year old luggage brand has appointed Virat Kohli, the young face of Indian cricket, as its first Brand ambassador for the Indian Sub-continent.

Virat Kohli, the skipper for the Indian test, ODI and T20 teams, is young, successful and a superstar both on and off the pitch. He has a huge fan following in the Indian Subcontinent and the British commonwealth countries.

The association is rich in potential since there is a perfect synergy in the brand personalities of Brand Virat Kohli and American Tourister – Bold, adventurous, trendy, stylish and delivers quality consistently.

Commenting on the prestigious partnership Virat Kohli said “I am excited to be associated with American Tourister, the largest luggage brand.  I think great travel gear today is more than just a utility or luggage. It symbolizes an attitude – to always be ready to go forth, step out and embark on your journey, no matter whatever it’s for with profound confidence.  American Tourister in many ways reflects & encourages this attitude with the way they’ve designed their products.”

“We are thrilled to have Virat Kohli on board as American Tourister’s first brand ambassador. Our brand and products are loved by travellers around the world who are young at heart and who are ready to take on any journey, no matter what the purpose. Virat is a global, youth icon and is the poster boy for all those who thrive on his ability to be ready for anything that life throws at them, be it opportunities or challenges.”said Mr. Shaheen Jamil, Business Head, Samsonite Middle East, Africa, SAARC, CIS.

We are very excited to see what’s going to come next from the Kohli – American Tourister stable and how this partnership blossoms. The one thing that’s for sure is that it’s going to be an exciting innings.

When American Tourister was established in 1933, the dream was to make a tough suitcase that could sell for a dollar. Since then the brand has made continued efforts in launching innovative products with distinctive design, in hard as well as soft luggage category, that could withstand the most difficult situations. Keeping toughness at the core of brand offering, ‘The Tough International Luggage’ is the proposition brand truly owned for many years.

Acquired by Samsonite in 1994, American Tourister is an internationally acclaimed young and fashionable travel brand offering a diversified vibrant range of everyday bags and luggage; including backpacks, duffles, business bags; accessories and luggage.

Founded in 1910, Samsonite is the world’s leading luggage brand with an extensive legacy in trendsetting travel solutions. Renowned for breakthrough research, development and its commitment to innovation, Samsonite has since its inception excelled in a number of industry firsts, including the exclusive use of the revolutionary Curv® material in the luggage arena. Samsonite offers an extensive range of travel, business, kids, casual and personal accessory products to help travelers journey further, with ever lighter and stronger products.

American Tourister is currently available at over 400 points of sale across the GCC which includes stand-alone stores, specialty stores, departmental stores, hypermarkets and many more.

With Samsonite by your side, nothing should stop you from travelling.