City Centre Mirdif awarded young designers who created eco-friendly outfits and presented ‘modest fashion’, the global cultural trend on the rise

City Centre Mirdif awarded young designers who created eco-friendly outfits and presented ‘modest fashion’, the global cultural trend on the rise

Dubai, UAE; April 2, 2017: Majid Al Futtaim’s City Centre Mirdif presented its collaboration with the popular eco-friendly kids group ‘Trashion’ on March 31 and hosted its final Spring Summer runway show on April 1 presenting modest fashion collections from retailers housed in the mall yesterday, on April1.

Underscoring Majid Al Futtaim’s commitment to strive towards a more sustainable environment, City Centre Mirdif, in partnership with ‘Trashion’, featured an exciting display full of youthful creativity and promoted messages of environmental responsibility.

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On March 31, many gifted children showcased their designs, made using recyclable materials and the top three young designers. The audience was captivated and moved by the worthy show, encouraging them to think towards creating a positive, greener world.

Lastly, the top three designs were awarded with cash prizes; Rasmiya Raushani, who received AED 5,000 for first place; Dhyana Ganatra who received AED 2,500 for second place and Rei Kassandra took home AED 500 for third place.

Driven by the strong demand for clothing defined within the parameters of modesty this trend has been gaining momentum within the global fashion industry with leading designer brands creating bespoke collections.

One April 1, the mall also hosted family entertainment prior to each runway show featuring a collective of fashion brands including Riva, Kashkha, NU, Juicy Couture, Forever 21, Koton, Stradivarius, Jennyfer, Garage, Muji, Cotton On and Accesorize.

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Additionally, until April 15, visitors who shop AED250 at City Centre Mirdif will have the opportunity to win a AED20,000 shopping spree every week. Shoppers can double their chances of winning if they spend at any of the fashion outlets in the mall. Additionally, visitors who spend AED600 during weekdays can win instant prizes.

About City Centre Mirdif

City Centre Mirdif is a family-oriented shopping, lifestyle and entertainment destination, welcoming more than 22 million visitors annually. Spread over 204,000sqm of retail space, City Centre Mirdif is home to 475 international brands including 80 multi-cuisine dining outlets. With a focus on fashion, lifestyle homewares and electronics, major stores include Carrefour hypermarket, Debenhams, Centrepoint, Crate & Barrel, Emax, Home Centre, Hamleys, Decathlon and a Fitness First facility.  City Centre Mirdif’s unique leisure and entertainment offer includes iFly Dubai, Little Explorers, Soccer Circus Dubai, Yalla Bowling, Aquaplay and a 10-screen VOX Cinemas.

City Centre Mirdif is the first shopping mall in the region to achieve a Gold LEED rating for its environmentally sustainable design. In 2014, City Centre Mirdif received four Gold Awards for Marketing, Sales, PR and Digital Media excellence at the Middle East and North Africa Shopping Centre and Retailer Awards.

City Centre Mirdif opened in 2010, and is located along Sheikh Mohamed Bin Zayed Road. The mall is owned and managed by Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa. For more information, please visit: or or or CityCentreMirdif.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 34,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 21 shopping malls, 12 hotels and three mixed-use communities, with further developments underway in the. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Asia, and operates a portfolio of more than 170 outlets in 15 countries.

Majid Al Futtaim operates 242 VOX Cinema screens and 28 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai, among others. The Company is parent to the consumer finance company issuing ‘Najm’ and ‘Voyager’ credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints and lululemon athletica, and a healthcare business that operates City Centre Clinics. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.

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