GUESS Unveils the Kids Fall 2017 Collection and Campaign
Dubai, UAE, August 2017: GUESS have curated a vibrant and playful back to school collection exuding a child’s carefree and mischievous charm. A premium collection with high emphasis on delicate detailing and bold prints, each piece showcases this season’s latest styles, patterns and colours, which will transition your mini ladies and gents from the end of summer to back to school.
The girl’s collection is a celebration of stylish apparel in fabrics that will have her stand out from the rest. Dream-like nocturnal hues in soft milk, ice green and chalky pink shades are key this season, while glitter, sequins and embroidery reflect the lively playfulness of trendy little girls. Classic GUESS denim dresses and jeans in several fits serve as staple pieces for any cool girl fall fashion ensemble and is the focus of the collection. Precious metals, intricate stitching and quality finishes are a real must, providing a touch a sophistication and excitement for easy going, trend setting girls.
Highlights from the boy’s collection include cozy logo sweatshirts and tee’s paired with fall’s most stylish denim jeans. Cool urban boys revel in loose and modern shaped streetwear, with bold lettering and digital all-over prints adding a contemporary twist to key pieces, while blue and white cheques create quintessentially personal looks with a bold attitude.
Kids can now enjoy fashion from mid- August in selected GUESS stores across the Middle East, including Dubai Festival City.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of October 29, 2016, the Company directly operated roughly 915 retail stores in the Americas, Europe and Asia. The Company’s licensees and distributors operated roughly 740 additional retail stores worldwide. As of October 29, 2016, the Company and its licensees and distributors operated in more than 95 countries worldwide. For more information about the Company, please visit www.guess.com.
About Al-Futtaim and GUESS? Inc.
On January 31st 2012, GUESS? Inc. and Al-Futtaim entered into a distribution license agreement to develop the brand across the Middle East, with the existing business portfolio spanning nine territories inclusive of the Kingdom of Saudi Arabia, United Arab Emirates, Jordan, Kuwait, Bahrain, Qatar, Oman, Lebanon and Egypt. Covering prime locations and cities across the region the GUESS business portfolio encompasses multiple retail concepts such as GUESS Jeans, GUESS by Marciano, GUESS Kids, GUESS Accessories and GUESS Footwear; across a network of 65 stores. As a result of this successful acquisition and setting a new milestone for the business, Al-Futtaim now operates the largest number of GUESS retail stores in the Middle East with a commitment to create a retail business that is ready for sustainable growth across the region.