Dubai Culture launches its ‘Dubai Fitness Challenge’ activities at the Etihad Museum

Dubai Culture launches its ‘Dubai Fitness Challenge’ activities at the Etihad Museum

Dubai, United Arab Emirates, 25 October 2017: Dubai Culture & Arts Authority (Dubai Culture), the Emirate’s dedicated entity for culture, arts and heritage, has responded quickly to the UAE leadership’s directives by kick-starting its ‘Dubai Fitness Challenge’ activities at the Etihad Museum, in support of the initiative launched earlier this month by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of the Government of Dubai.

Dubai Culture selected the Etihad Museum as the starting point for its activities because the museum is one of the most important historical and national landmarks in UAE. The Authority responded to the ‘Dubai Fitness Challenge’ by organising the monthly meeting between its senior leaders, where the Acting Director General met with other Dubai Culture officials and attendees, and encouraged them to walk through the museum’s corridors while discussing the activities and to continue standing during the meeting.

Saeed Al Nabouda, Acting Director General of Dubai Culture, commented: “Dubai Culture is taking a step forward in developing our growing cultural landscape, guided by our leadership’s vision of promoting a healthy, happy lifestyle among all UAE residents. This is an important step that demonstrates our commitment to supporting the Dubai Plan 2021 for a city of happy, creative and empowered people.”

Dubai Culture has published several awareness messages through its internal channels to motivate employees across the Authority’s various departments to actively participate in the ‘Dubai Fitness Challenge’. The Authority has also announced a full programme of activities that will help employees to get involved and choose sports that complement their interests, hobbies and physical abilities.

Dubai Culture aims to enhance Dubai’s cultural scene and draw attention to the Emirate’s rich heritage with a variety of initiatives that take place throughout the year. The Authority’s mandate is to build bridges of constructive dialogue between different civilisations and cultures through enriching initiatives that benefit the Emirate’s citizens, residents and visitors.

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The Authority’s other key initiatives include Creatopia ( – the nation’s first government empowered virtual community that guides and nurtures the creative culture of the nation and provides a platform of information and opportunities that lead to exposure and personal growth.

Dubai Culture also plays a leading role in support of the UAE National Strategy for Reading 2026, in particular by undertaking a major refurbishment of all Dubai Public Libraries branches to transform them into state-of-art cultural and artistic hubs. Across all of its branches, Dubai Public Library also provides children and young adults with a range of educational and entertaining activities that encourage the use of its facilities. The ‘Our Summer is Filled with Culture & Arts Programme’ is a Dubai Public Library initiative which complements the UAE National Reading Strategy, with its activities open to all age groups, and which revolve around four key themes: happiness, reading, family and the future.

The Authority also manages more than 16 heritage sites across the Emirate, and is a key government stakeholder in the development of the Dubai Historical District. As the custodian Authority of Dubai’s museum sector, Dubai Culture officially launched Etihad Museum in December 2016. The museum provides platform to encourage cultural exchange and to connect Emirati youth with their culture and history. As part of the Authority mandate to support Dubai’s vision of becoming the focal point of diverse cultural exchange (regionally & globally), the museums will play a catalyst role in preserving Emirati Heritage.

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