Dubai Culture Launches a Collection of Musical Performances
as Part of Its New ‘Melodies of Happiness’ Initiative
- The initiative was activated in Port Rashid in conjunction with the reception of 6,000 visitors aboard one of the largest passenger ships in the world
Dubai, United Arab Emirates, 12 November 2017: Dubai Culture & Arts Authority (Dubai Culture), the Emirate’s dedicated entity for culture, arts and heritage, has launched ‘Music from Around the World in Dubai’, a happiness initiative that centres on a collection of musical performances from different cultures across the globe.
In addition to fulfilling its mandate to spread happiness among all citizens, visitors and residents of Dubai, the Authority also sought to organise creative shows involving young people and celebrities who have influenced the city with their arts. The performances took place in different parts of the city to allow the largest number of viewers to witness them.
Moza Suwaidan, Director of Projects & Events at Dubai Culture, commented: “We cordially invited everyone to participate and enjoy this unique initiative, which primarily aimed to spread happiness and positivity among various segments of society through all kinds of music, which is a language of unity among people.”
The new initiative highlights Dubai Culture’s endeavour to make happiness one of the cornerstones of its daily work. In addition to promoting a culture of happiness and positivity through its various initiatives and activities, and inspiring its employees to enhance their efforts in the arts and culture sectors by launching new events and projects, the Authority is also furthering the vision of the leadership to make Dubai a city of happy, creative and empowered individuals.
Suwaidan added: “Our new initiative has undoubtedly matched the wishes of members of the public from different nationalities and cultural backgrounds. As we at Dubai Culture take responsibility for spreading the UAE’s culture and arts, and for increasing knowledge about them among residents and visitors, we have chosen Port Rashid to be one of the important sites for the activation of this initiative.”
Port Rashid served as an ideal backdrop for the ‘Melodies of Happiness’ initiative, particularly because at 8:00am on 2nd November it became the docking location for an AIDA ship, which is one of the largest passenger cruisers in the world and brought over six thousand international travellers to Dubai. Dubai Culture played a special role at the event, which was also overseen by DP World in line with its size and significance.
The Authority became the first partner to implement the ‘Dubai Happiness Agenda’ in May 2016, after entering into a partnership with Smart Dubai to lead the cultural transformation of the city through programmes and projects aimed at building awareness and inspiration among individuals and companies, and encouraging the city to prioritise happiness.
Dubai Culture is committed to enriching the cultural landscape, sharing its Arab heritage, building bridges of constructive dialogue between different civilizations and cultures, and contributing to constructive social and charitable initiatives for the benefit of the citizens and residents of Dubai alike.
For more information on Dubai Culture, kindly visit:
- Web: www.dubaiculture.gov.ae
- Facebook: www.facebook.com/DubaiCultureArtsAuthority
- Twitter: @DubaiCulture
- YouTube: www.youtube.com/user/DubaiCulture
- Instagram: @dubaiculture
- LinkedIn: https://www.linkedin.com/company-beta/6043316/
About Dubai Culture & Arts Authority:
The Dubai Culture & Arts Authority (Dubai Culture) was launched on March 8, 2008 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, in order to drive the growth of the city’s artistic and cultural landscape. The Authority has grown to play a major role in the realization of the Dubai Plan 2021, to highlight Dubai as a thriving capital for creative industries and further embed the Emirate’s credentials as a city of happy, creative and empowered people.
As part of its mandate, Dubai Culture has several initiatives that are focused on strengthening both the historic and modern cultural fabric of Dubai, including Dubai Art Season – the city’s premier umbrella arts initiative which kicks off with Emirates Airline Festival of Literature and encompasses Art Week including Art Dubai, Design Days Dubai, and SIKKA Art Fair- an annual event aimed at promoting Emirati and local artists in the UAE and the wider GCC region, Dubai Festival for Youth Theatre – an annual festival that fosters the art of theatre in the UAE and that is celebrating its 10th anniversary in 2016, and Dubai Next – a dynamic platform that aims to showcase the Emirate’s cultural ethos and its vibrant creative scene on the global stage.
The Authority’s other key initiatives include Creatopia (www.creatopia.ae) – the nation’s first government empowered virtual community that guides and nurtures the creative culture of the nation and provides a platform of information and opportunities that lead to exposure and personal growth.
Dubai Culture also plays a leading role in support of the UAE National Strategy for Reading 2026, in particular by undertaking a major refurbishment of all Dubai Public Libraries branches to transform them into state-of-art cultural and artistic hubs. Across all of its branches, Dubai Public Library also provides children and young adults with a range of educational and entertaining activities that encourage the use of its facilities. The ‘Our Summer is Filled with Culture & Arts Programme’ is a Dubai Public Library initiative which complements the UAE National Reading Strategy, with its activities open to all age groups, and which revolve around four key themes: happiness, reading, family and the future.
The Authority also manages more than 16 heritage sites across the Emirate, and is a key government stakeholder in the development of the Dubai Historical District. As the custodian Authority of Dubai’s museum sector, Dubai Culture officially launched Etihad Museum in December 2016. The museum provides platform to encourage cultural exchange and to connect Emirati youth with their culture and history. As part of the Authority mandate to support Dubai’s vision of becoming the focal point of diverse cultural exchange (regionally & globally), the museums will play a catalyst role in preserving Emirati Heritage.
For more information on Dubai Culture, visit www.dubaiculture.gov.ae