RASASI UNVEILS EXCITING NEW ADDITION TO BESTSELLING JUNOON FRAGRANCE LINE

RASASI UNVEILS EXCITING NEW ADDITION TO BESTSELLING JUNOON FRAGRANCE LINE

Junoon adds depth to Rasasi’s Junoon fragrance trilogy

Dubai, UAE, 19 November, 2017: Rasasi Perfumes, one of the leading perfume brands in the Middle East, has today unveiled an exciting new addition to its bestselling Junoon collection – Junoon Leather Pour Homme and Pour Femme.

Meaning ‘Passion & Obsession’ in Arabic, Junoon Leather completes Rasasi’s Junoon trilogy, incorporating the best of internationally trending modern oriental notes. Presented in stylish bottles, Junoon Leather is available as individual scents for men and women.

Junoon Leather Pour Homme delivers a deep, smoky agarwood scent, enhanced by cardamom and warm spices to provide masculine undercurrents with a hint of raw sensual energy provided by oudh and musk.

Junoon Leather Pour Femme elicits fresh spicy notes, blending sensuous rose with fresh, bright fragrances of jasmine whilst cedarwood and patchouli give the perfume a more intense, woody depth. The warm sensuality infused by musk, oudh, tabacco and amber is also softened by sandalwood and leather, peppered with sweetness of tonka beans that give a unique, elegant impression.

Priced at AED 250 for 50ml, the Junoon line provides three distinct, niche fragrances that have a universal appeal.

Mr. Salim Kalsekar, Managing Director, Rasasi Perfumes, said: “Junoon is a unique expression of sophistication and refinement that our discerning customers love. Innovation has always been at the heart of the fragrances we develop at Rasasi and with Junoon, men and women can enjoy wearing a scent that provides the best of internationally trending notes.

“Our bestselling Junoon collection aims to provide our customers with a rich and exclusive luxury perfume experience without the heavy price tag that is often associated with a premium fragrance. The exciting Junoon Leather range further reinforces our commitment towards our customers by creating a delightful new fragrance voyage.”

Junoon Leather is the latest addition to the popular Junoon line, joining the much loved Junoon Satin and Junoon Velvet range.

About Rasasi:

Rasasi is amongst the leading fragrances companies in the region. A pioneer in the field of perfume retail, Rasasi has contributed to the evolution of the modern perfume industry in the Middle East. Over the last four decades, the company has built on a solid foundation of pioneering entrepreneurial vigour, creating some of the best and most exclusive fragrances, which have established a worldwide reputation for quality, luxury and elegance.

Rasasi operates over 165 elegantly-designed unique, dedicated showrooms at leading malls and prime market locations across the GCC. Rasasi operates a state-of-the-art manufacturing facility in Jebel Ali Free Zone in Dubai and its products are exported to more than 60 countries across the globe through a strong distribution network.

More information on the company and its portfolio of fragrances can be found at www.rasasi.com or join us on Facebook at www.facebook.com/RasasiGCC