Over 15,000 UAE residents participate in Landmark Groups Ninth Annual ‘Beat Diabetes Walk’

Over 15,000 UAE residents participate in
Landmark Groups Ninth Annual ‘Beat Diabetes Walk’

  • Health activation arranged by Dubai Health Authority and Emirates Diabetes Society raise awareness on ways to manage diabetes
  • Landmark Group contributes funds raised from walk and through its 590 outlets towards Al Jalila Foundation for diabetes research, awareness and education

Dubai, UAE: November 24, 2017 – The ninth annual edition of the ‘Beat Diabetes Walk’, Landmark Group’s flagship initiative to promote diabetes awareness among UAE residents, saw over 15,000 participants from all walks of life come together to get active and commit to a healthy lifestyle

With the prevalence of diabetes in over 14.7 per cent of expatriates and over 19 per cent in Emiratis in Dubai alone according to the Dubai Diabetes Survey, the ‘Beat Diabetes Walk’ has become a significant highlight in the health and wellness calendar of the country.

The 3 kilometre walk was held at Dubai Creek Park with the support of Dubai Health Authority (DHA), Emirates Diabetes Society (EDS), Dubai Sports Council, Hamdan bin Mohammed Community Sports Initiative, Al Jalila Foundation, Dubai Municipality, Children’s City, Roads & Transport Authority and Dubai Police.

Renuka Jagtiani, Chairwoman and CEO of the Landmark Group, said: “Over the last 9 years Beat Diabetes has received overwhelming support from our community. Starting from our partners to our youngest walker, the enthusiasm and commitment to better health is very rewarding to see. As an organsiation we are committed to encouraging this healthy lifestyle change in the community and the ‘Beat Diabetes Walk’ is an effort toward achieving that goal.”

According to the International Diabetes Federations statistics revealed that around 415 million people in the world suffer from diabetes. Speaking on the prevalence of diabetes Dr. Abdulrazzaq Ali Al Madani, President of the Emirates Diabetes Society and the Chairman of the Gulf Group for Study of Diabetes, said: “While Type II diabetes, which is widespread, has a genetic predisposition, we cannot control this factor. What we can control are factors such as obesity, sedentary lifestyles, smoking, amongst others, to delay its onset and inculcate a culture of good health.

“I am thrilled to see the overwhelming response to this year’s Beat Diabetes Walk and applaud the Landmark Group in making this event a success.”

Meanwhile, the total rate of those at the Pre-Diabetes Stage (high risk of developing diabetes) among expatriates is 18.6 per cent and for UAE nationals at 16 per cent making prevention efforts for this demographic even more critical.

Dr Fatheya Al Awadi, Chair of DHA Diabetes Committee and Head of Endocrinology Department at Dubai Hospital, said: “Effectively managing blood sugar control, management of HbA1c levels, achieving weight loss and strengthening resolve to manage the disorder is essential for those at the Pre-Diabetes stage. The ‘Beat Diabetes Walk’ certainly highlights these factors and our country needs such initiatives to tackle diabetes eventually leading to a much healthier population.”

Participants also benefitted from the free glucose testing services provided at the venue by DHA, the event’s health partners, who also presented practical tips on how to prevent and manage diabetes.

After the walk, the ‘Beat Diabetes’ participants enjoyed a host of community-focused fitness and sports activities such as Zumba, yoga, bubble football and archery. A Fun Zone featured Jumble, Landmarks newest game room concept, as well as a bouncy castle, gladiator ring and rodeo bull.

Sponsors for the ninth Beat Diabetes drive included Aramex, Eucerin, GBM, Mashreq Bank, Centrepoint, Home Centre, Max and Amana

Landmark Group – ‘Beat Diabetes’ initiative

Landmark Group launched the ‘Beat Diabetes’ initiative in 2009, with a focused view to spread awareness on the prevention and management of diabetes across GCC and India. 20% of the people diagnosed with the condition live in these regions and the number is growing exponentially.

The Beat Diabetes initiative conducts year-round programmes, community events and media campaigns, to manage and prevent diabetes and reaches over 20 million people annually. Key yearly activities include Take the Test – free blood glucose testing, Get Active- community-centric fitness events, Eat Healthy – cooking sessions and Super Kidz Programme, amongst others. Since its inception the initiative has also raised over USD 1 million for diabetes care and research. The initiative’s activities culminate with the Beat Diabetes Walk organised across five territories in November – World Diabetes Month.

About Landmark Group

Founded in 1973 in Bahrain, the Landmark Group has grown into one of the largest and most successful retail organisations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 2,400 outlets encompassing over 30 million square feet across the Middle East, North Africa and the Indian sub-continent.

Landmark Group has a strong workforce of over 55,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Iconic, SportsOne, Max, Shoexpress, Home Centre, Home Box, Emax, and LandmarkShops.com. In addition to the brands developed in-house, the Group also holds the franchise rights for some of the world’s leading fashion and footwear brands in the countries where it operates.

The Group has also diversified in the leisure, food, hospitality and healthcare segments with Landmark Leisure, Citymax Hotels, Fitness First and Foodmark, the restaurant division, which operates the Group’s own and franchise food outlets. For more information please visit, www.landmarkgroup.com