Designed by Nestlé Middle East to Encourage the Adoption of Healthy Habits

Choose Wellness, Choose Nestlé Movement Returns for the Fifth Year Consecutively

Dubai, UAE – 16th January 2018: Nestlé, the world’s largest Food and Beverage Company, urges people in the Middle East once again to join the ‘Choose Wellness, Choose Nestlé, movement by adopting three key behaviors to eat healthier, move more and live better. The movement which aims to help instill healthy eating habits as well as practice activities that support your physical body and health, continues for the fifth year consecutively and is open to the general public at various locations across GCC, Jordan, and Lebanon throughout the month of January.

 “Leading healthier patterns of living starts at home, with family and friends, and we at Nestlé believe that committing to a balanced diet, regular physical activity and a positive attitude will contribute greatly towards achieving an overall sense of well-being”, said Joumana Dabbagh, Market Nutritionist at Nestlé Middle East. And as Choose Wellness, Choose Nestlé really is a movement for life, we plan to be there with the people of the region as they live healthier for a better tomorrow”.

Designed by Nestlé Middle East to Encourage the Adoption of Healthy Habits

Residents who visit the Choose Wellness in-store stands across major hypermarkets, select pharmacies and e-commerce channels may interact with Choose Wellness in-store promoters who will encourage them to lead healthier lives capitalizing on the three key pillars of the campaign; Eat Healthier, Move more, and Live better in GCC, Lebanon, and Jordan. Not to mention that visitors to these stores will also benefit from the available promotions on products.

Join our movement and visit a store near you to get “Your Smart Eating Guide” leaflet that will provide you with tips on how to identify the recommended serving sizes of all the needed food groups in your plate and the nutritional content of the various food items that can help you achieve a balanced diet on your journey to making a real difference in your life.

About Nestlé Middle East

Nestlé Middle East’s heritage goes back over 80 years to 1934 when the first import operation was set up in Lebanon. Today, Nestlé Middle East owns and operates 18 factories and provides direct employment to more than 13,000 employees who are all committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. It also provides indirect employment to several thousand more.

The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: dairy products and infant nutrition, bottled water, chocolate and confectionery, coffee creamers, breakfast cereals, culinary products, health science, skin health, and Pet Care, among others. Nestlé Nido, Nestlé NAN, S-26, Progress, Maggi, Nescafé, Kit Kat, Coffeemate, Nestlé Cerelac, Nestlé Fitness, Nestlé Pure Life, Nespresso, Optifast and Cetaphil are just some of the brands available in the Middle East.

For more on Nestlé Middle East activities, you can visit the following social media pages:

  • Facebook: https://www.facebook.com/NestleMiddleEast/
  • Twitter: http://www.twitter.com/NestleMe
  • Flickr: https://www.flickr.com/photos/nestleme/
  • Website: www.nestle-me.com
  • Nestlé in Society report: www.nestle-me.com/en/csv

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