11th February, 2018, Dubai – Furne One Amato, the critically-acclaimed couturier, known for conquering Middle Eastern and international fashion shows with his theatrical, dark and riveting creations stuns everyone, last Saturday, with his latest Amato Luxe Collection, showcasing his ‘light’, ‘fun’ and ‘colourful’ side at the The Bride Show Dubai. As a tradition of gracing the grand finale for most fashion shows, the UAE homegrown couturier unveiled his new Luxe Collection in a mix of bright pastel colours, inspired from ballerinas and millennials.
“I love different kinds of beauty and this collection represents the beauty of love and happiness. It is always an honour for me to close down the BRIDE Dubai but furthermore to imbue happiness while walking in an Amato Luxe dress.” says the first UAE-based global designer to dress A-list Hollywood stars, Furne One.
Year after year, AMATO never fails to win the heart of his audience with his heart-stopping, theatrical presentation of his collections but this time AMATO showcased a different side of him – young, chic and effervescent. The latest AMATO collection is available in Design District in Building 4, shop R01.
BRIDE Dubai is Middle East’s leading wedding and lifestyle event, recently held in Dubai’s World Trade Center. AMATO, known for his shining, shimmering track record of clients, fans and followers from the royal families, A-list Hollywood celebrities and elites blossoms anew with his prêt-à-porter line, AMATO LUXE, highlighting the vibrant and colourful side of life and a softer side to femininity.
Furne One, Creative Director, AMATO Couture and AMATO LUXE, said: “The new collection was inspired by modern lady, a sense of fearlessness is reflected onto the collection with bold, statement pieces that command attention. Never boring. Never the same. Always on point”
The new AMATO LUXE collection showcases linear elements, wide skirts, and woven details pulled from ballet technique: long lines, dynamic flexibility, and powerful movement.The collection mainly stays within a pastel color palette
This new collection also reflects my ideology to promote a sense of individuality in fashion. I want to empower women to confidently wear a dress that capture their self-identity. We need to celebrate the femininity of all the women and this is my ultimate goal. I want all AMATO women to feel that way when they wear an AMATO dress.
ABOUT AMATO by Furne One
Launched in 2002 UAE, Amato, which means ‘beloved’ in Italian, is the brainchild of the much-awarded creative designer Furne One, who partnered with textile expert Rashid Ali, to build this Avant Garde label. From the very first collection, Amato touched a chord with the region’s fashion elite. Inviting UAE’s beautiful women to a style renaissance, Amato broke the glass ceiling through a symphony of style and creativity. Words like ‘inspiring, intriguing and innovative’ are only a few of the compliments showered by Amato’s discerning clientele on Creative Director Furne One.
With an inherent passion for couture, Furne fearlessly shows out-of-the-box, unconventional yet outstandingly chic collections. Not a trend follower, he uses his fabric as a canvas for creating ensembles that are not only fashionable but artistic as well.
“My creativity is inspired by my mother and grandmother’s quintessential style that coloured my vision. I have always tried to create exquisite and ethereal designs tempered with a silent touch of strength. My collections aren’t for the faint hearted woman, but one who is comfortable in her skin; her clothes are but a foil to reflect her inner persona.” Amato started as a dream between two creative entrepreneurs, based on a three core values – cutting edge creativity, fashion as an art form and innovation.
In keeping with couture traditions, Amato textures its own fabrics, fashioning lavish materials, detained with rare embellishment techniques. Using signature cuts, Amato has a visual directory that goes from romantic Shakespearean tales of a different era to the sensual styling of Mata Hari meeting modern Space Sirens – their creative team seeks to push the style envelope. “We want to create a visual and sensory experience for our clientele,” Rashid and Furne explains.
Reflecting this aspect of the label, it consistently pushes parameters, evolving from being a Dubai-based label into a global one. Working the fashion week circuit in Los Angeles, New York, Dubai, London, Miami and several other events around the world, Amato has been winning accolades for every presentation.
Amato is UAE’s first global designer brand that has earned itself an international cult following – from royalty to international celebrities – super-model Heidi Klum and Tyra Banks to singing sensations such as Beyonce, Katy Perry, Lady Gaga Jennifer Lopez, Nicki Minaj, Shakira, Nicole Scherzinger and Jessie J. are all loyal patrons of the paradigmatic couture house.