Dubai, UAE, February 2018: Having grown up in a business family, it was quite natural for Nazanin Fara and Aida Fara, co-founders of Fara Beauty, to start their own business at a very young age. Fara sisters started designing their own products and were looking for beauty products of their choice. They saw an opportunity and decided to launch their product line. They did extensive research to figure out the demand of consumers, their needs and expectations which helped them better understand the trends and requirements of modern women. Today, Fara sisters have a staff strength of 50 and shops in Dubai, Norway and Iran and currently working on some exciting products and launching new cosmetic line in March 2018. It will be available through their website and cosmetic shops in the Middle East and Europe‘UAE, Iran, Turkey, Norway, Germany and Italy’.
Fara Beauty, established in 2013, is a high-end cosmetics brand. Fara Beauty today is one of the most endearing names among beauty enthusiasts for products such as fake eyelashes, makeup brushes, 24 karat Rosehip oil, beauty sponges and face cleaning devices. Nazanin’s frequent travel between Europe and the Middle East provides her opportunities to experience the differences between skin types, choices and trends.
Nazanin, also a beauty blogger with 2.2 million followers on Instagram, explains that Fara Beauty’s website and outlets are a one-stop shop for cosmetic products. She says that Fara Beauty focuses on quality and affordability. “It’s difficult to find a brand with a perfect combination of all products but we have tried our best to achieve it,” Nazanin says..
“The UAE is a young country and in a short period, its development and progress is marvelous. It provides ample opportunities for young entrepreneurs and go-getters to fulfill their dreams,” says Aida.
Fara sisters goal is to have complete makeup line by the end of 2018.