KEF Holdings hosts 10th Tennis Championship, for Global Tennis Enthusiasts

Event Drew Participation of 80 Players from the Middle East, UK, US, India, among others

Dubai-UAE: 02 April, 2018 –KEF Holdings, a UAE-based multinational diversified group that specializes in innovative offsite manufacturing technology and investments, concluded the Tenth Annual KEF Tennis Challenge, with an exciting finals match that witnessed Ajay CD and Nehal Gaonkar as the category A champions. The invitational Tennis Challenge reinforced KEF Holding’s continuous support to the betterment of society through the encouragement of sports in the region.

The three-day competition took place between the 29-31 March, and drew the participation of over 80 players from Middle East, UK, US and India.

To mark the tenth anniversary of the KEF’s Tennis Challenge, an exhibition match was held with two prominent wheelchair players. Boniface Prabhu, Paralympian and Indian Quadriplegic wheelchair tennis player, along with Prathima Rao, an International Indian wheelchair tennis player showcased their skill at wheelchair tennis. After the match, the players shared their journey and interacted with attendees at a French-Open themed dinner hosted to kick-off the tournament. During their talk, they encouraged everyone to always push boundaries both in life and sport to achieve success.

Commenting on the 10th Championship Shabana Faizal, Tournament Director and Co-founder and Vice-chairperson of KEF Holdings, said “We are pleased to have hosted yet another successful edition of the KEF Tennis Challenge. Every year the championship provides tennis enthusiasts a platform to showcase their talent and compete with players from across the globe. Through our efforts, we are bringing attention to the importance of holistic well-being.”

Faizal Kottikollon, Tournament CEO and Founder and Chairman of KEF Holdings added: “The KEF Tennis Challenge that started as a small event almost 10 years back has grown to attract incredible players of all ages from across the world. Our tournament encourages players to continue pursuing their passion for the sport while highlighting the importance of maintaining an active lifestyle at all ages. It is something we enjoy doing as a family and all our children – Sophiya, Sarah, Zachariah and Czarina play the sport. I hope the KEF Tennis tournament is a legacy that carries on for years to come”

The first KEF Tennis Challenge was held in Bangalore, India in 2009 with just 30 players competing. In 2011 the tournament was shifted to UAE, where KEF is headquartered. Over the years its popularity has grown, and the attendance to the tournament doubled.

About KEF Holdings (www.kefholdings.com)

Established in 2007, KEF Holdings is a privately-owned holding company with operations in strategic investments, infrastructure manufacturing, and healthcare development. Founded by Faizal E. Kottikollon, the company possesses the unique ability to disrupt sectors through technology-driven, high-value businesses that creates strong investment appeal and a positive social impact.

Incorporated in Singapore and headquartered in the UAE, KEF Holdings has office in Bengaluru, Indian and operates four subsidiary businesses including KEF Infra, KEF Health, KEF Investments and KEF Metals. KEF Holdings has an annual revenue of US$93 million (2016), and is on track to post earnings of over $250 million in 2017, +170% year-on-year growth.

KEF Holdings is guided by the philanthropic vision of its founder and Chairman Faizal E. Kottikollon and his wife and Vice-Chairperson of KEF Holdings, Shabana Faizal. The company, in close collaboration with stakeholders in the public and private sectors, actively drives, funds and supports high-impact social activities undertaken by the Faizal and Shabana Foundation.

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