Abu Dhabi, UAE, 7th May 2018: The National Media Council (NMC) and Sony Middle East and Africa (MEA) recently conducted their first ever photography workshop that witnessed strong participation from local media professionals and senior photographers in the UAE.
This initiative is part of the MoU signed between the two parties aimed at organising a series of photography workshops for NMC photographers and other media professionals from the industry.
The first workshop was held at the Marriott Hotel in Abu Dhabi, and was attended by key officials and directors from NMC and Sony MEA including Mr. Omar Al-Humaidi, Head of the Training and Development Division at the National Media Council; and Mr. Ibrahim Al Rais, Head of Imaging and Videography at the National Media Council.
Led by a professional photographer, the workshop hosted 19 senior photographers who engaged with the speaker on various photography-related topics. Above all, attendees were able to experience Sony’s world-class cameras and learn about its cutting-edge technology that has transformed the photography and imaging business today. All attendees received certificates at the end of the workshop.
Murat Gebeceli, Head of Digital Imaging, Sony MEA said: “We are very pleased to announce that our first ever joint photography workshop with the NMC was a great success. The digital camera sector is an important segment for Sony and it plays a vital role in contributing to the overall advancement of the imaging sector. Sony has a team of highly trained, professional engineers who are constantly updating and developing our cameras, and we wanted to ensure that we equip photographers with the right skills to use these cameras to their maximum potential.”
Gabeceli added: “I would like to thank the National Media Council for their collaborative effort in organising this workshop and we will continue to explore similar partnerships that improve the overall quality of photography in the future.”
Meanwhile, Ali Abu Eida, a cameraman at NMC commented that the workshop helped him learn and experience the unique capabilities of Sony cameras.
Maher Khaled, another NMC cameraman, commended the topics and interactive discussions of the workshop, noting that the session has aided him improve his skills and experiences in the photography area.
Qais Moustaf Ramadan, a photographer and videographer at NMC said: “The workshop saw a positive interaction between us and the lecturer; I was able to experience firsthand Sony’s latest mirrorless cameras during the sessions and I found out their innovative features that will help me in the photography field. “
About the National Media Council:
The National Media Council (NMC) is a federal government body established by Federal Law (1) for 2006 following amendments to Federal Law (91) for 1972 regarding ministries’ and ministers’ mandates and specializations. The NMC mandate includes:
- Undertaking all media responsibilities provided for in Law (15) for 1980 relating to Press and Publications.
- Undertaking all functions provided for in Cabinet decisions relating to the Council.
- Other specializations delegated to the NMC as provided for in laws, regulations and Cabinet decisions
About Sony Middle East and Africa:
Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Recording Media and Energy, Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A representative office in Kenya and Pakistan, in addition to 262 accredited third party service centers reinforces Sony’s presence in key markets in the region.