Kia presents vision for future mobility at CES Asia 2018

  • Kia Motors exhibits autonomous, connected, eco-friendly electric technologies at CES Asia 2018, including the Niro EV Concept

Dubai, United Arab Emirates, 25 June 2018: Kia Motors Corp., through its sole UAE distributor Al Majid Motors Co., presented its vision for the future of mobility at the 2018 Consumer Electronics Show (CES) Asia in Shanghai. Under its new ‘Boundless for all’ vision, Kia is working towards a future in which opportunities for mobility and transportation are limitless.

Seung-ho Hwang, Head of Kia’s Auto Intelligence Division, commented: “In the future, various technologies will coexist to allow customers to enjoy different lifestyles in increasingly complex and connected urban environments. With the proliferation of connected cities and lifestyles, it is important for Kia to provide a mobility experience that is not limited to niche groups of consumers, but one that is available to all. ‘Boundless for all’ is therefore Kia’s vision for the future, in which everyone can enjoy the infinite value that mobility will bring.”

At CES Asia 2018, Kia presented its latest Human Machine Interface (HMI) technologies and autonomous driving features during the event, with cockpit-style experiences that demonstrated how vehicles could be optimised for enhanced connectivity in a future of mobility that goes ‘Beyond Autonomous Driving’. Kia aims to commercialise Level 4 autonomous vehicles in smart cities from 2021 with a new smart city pilot project.

Jinwoo Lee, Head of Kia Motors’ Autonomous Driving Development Centre, said: “Kia has already established the foundation for autonomous driving through the expansion of a range of Advanced Driver Assistance Systems. Reliable autonomous technologies will enrich our customers’ travel experience, giving them free time while in the car and ultimately supporting a mobility-enabled lifestyle.”

As part of its strategy, Kia also exhibited the Niro EV Concept at CES Asia 2018. Combining the stylish design of a modern compact SUV with the high efficiency of an advanced, battery-electric powertrain, the Kia Niro EV Concept represents the next step in the brand’s ongoing journey to electrification.

Kia will continue to expand its range of environmentally friendly cars in the coming years, and plans to offer seven different eco-friendly vehicles including hybrids, plug-in hybrids, electric vehicles and a fuel-cell electric vehicle.

About Kia Motors Corporation

Kia Motors Corporation ( – a maker of world-class quality vehicles for the young-at-heart – was founded in 1944 and is Korea’s oldest manufacturer of motor vehicles. About 3 million Kia vehicles a year are produced at 14 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 180 countries. Kia today has over 51,000 employees’ worldwide and annual revenues of over US$47 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation’s brand slogan – “The Power to Surprise” – represents the company’s global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.

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