Max Fashion Teams Up with Bahraini Singing Sensation – Hala Al Turk to Inspire the Young Generation in the Middle East

Dubai, United Arab Emirates, 24 June 2018: Max, the largest and most trusted value fashion brand in the region, announces a new collaboration with the Arab singing sensation, Hala Al Turk.

To kick off the partnership, Hala is to appear in a photo shoot for the Young Sweet Street Collection from Max. The collection highlights the latest fashion trends for the millennials, from funky T-shirts with fun prints, acid wash denims to the popular side stripe pants which continue to be a huge trend among the youngsters.

Max’s new Young Collocation takes a softer approach to the 1990’s inspired trends. Urban and sporty influences are fused with feminine elements, while sweet shades, floral prints and girly ruffles mix perfectly with sporty and streetwear-inspired silhouettes.

The collection is all about standing out, embracing your own personality and finding your own street style. Bold and positive slogan tees team perfectly with washed denims, in a must have street uniform that inspires the young generation to express themselves.

Talking about the collaboration, Haroon Rasheed – Director of Marketing at Max Fashion says, “We are thrilled that Hala Al Turk is now part of our Max family. A large part of our customers are young adults, boys and girls that need strong and confident role models to show them that everything is possible when you believe in yourself and you work hard to achieve your dreams. Hala is one of the most talented and respected singers in the Arab world and her portfolio of achievements is impressive for her age.”

Hala Al Turk added: “I’m excited to start this collaboration with Max Fashion. Max is a brand that speaks to everyone and we share the same values. Together, we are aiming to inspire as many young people as possible. ”

“I had so much fun during the photo shoot, the new Young Sweet Street Collection from Max is absolutely amazing! It’s a combination between high street fashion elements and feminine and comfortable designs. It was quite difficult to decide and choose what outfits to wear for the shoot, all the pieces from the collection are so trendy! It is defiantly something that will make any young person stand out for the summer” she added.

The 15 year old singer became popular when she qualified to the semi-finals of Arabs Got Talent in 2011. At only 9 years old, the young Hala qualified to the semi-finals after performing her own rendition of “Kan 3anna Tahoun”, a Fairouz classic. She quickly won the hearts of the jury who have since supported her ongoing success and captured a huge audience of children and mothers all across the Arab region.

After Hala’s participation in Arab’s Got Talent, she signed with Platinum Records and has since released 8 hit singles with over 900 Million views on YouTube, earning her the accolade of artist with the most viewed music videos in the Middle East.

Labeled as the “best child singer in the GCC” by the regional Khaleeji superstar, Ahlam, Hala is not only a very talented singer but also a strong role model and inspiration for the youth in the region.

Check out the Max Fashion & Hala Al Turk new style:

About MAX

Launched in the UAE in 2004, Max ( is the largest and most trusted value fashion brand in the Middle East, North Africa, South East Asia & India. With 425 stores across 19 countries and an online shopping portal in the UAE, KSA and Bahrain, Max serves over 150,000 happy customers daily. Catering to the mid-market segment, Max retails its own private label clothing for women, men and children along with footwear, home and accessories. Max derives its success through its value pricing, clarity in merchandise presentation, market positioning and aggressive market penetration. Max is part of the Landmark Group, one of the largest retail conglomerates in the region (

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