Max revives the summer holiday spirit with the new Rustic Revival Collection

Upgrade your wardrobe for the second half of the summer!

Dubai, United Arab Emirates, August 02 2018: The joy of summer surrounds us. The entire region is in a celebratory mood with people packing for exotic holidays or short weekend trips. It’s that time of the year when people unwind and seek a new adventure to fulfill their wanderlust desires. Now that we’re halfway through this joyous period, Max has the perfect collection in store to revive your wardrobe.

Recognizing the need for comfortable clothing during the holidays, the new collection features breathable fabrics. Perfectly designed for hot weather, the fabrics give you a cool and relaxed summary feel. Rustic Revival comes in  warm colours like yellow, kaki and different shades of green, meant to put you in the perfect holiday and celebratory mood. The eye-catching striped designs and the tropical prints are among the key features of this new collection.

Whether your holiday is action packed with heavy activities or just a casual and relaxed getaway, be sure that Max’s Rustic Revival has what you need.

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The new Rustic Revival from Max Fashion is available in all Max stores and online at

About MAX

Launched in the UAE in 2004, Max is the largest & most trusted value fashion brand in the Middle East, North Africa & India with close to 400 stores across 16 countries, encompassing 6.7 million sq.ft.. Catering to the mid-market segment, Max retails its own private label clothing for men, women and children along with footwear, home and accessories with over 100,000 happy customers shopping daily. Max’s success is driven by its value pricing, clarity in merchandise presentation, market positioning and aggressive market penetration. Max is part of the Landmark Group, one of the largest retail conglomerates in the region (

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