the new AI Selfie with the HUAWEI nova 3

See your beauty through the dual front-camera that will make you an AI Selfie Superstar

As far as big summer announcements go, this is pretty huge. Huawei CBG has launched its latest HUAWEI nova 3 smartphone in the UAE that is a powerhouse of unrivaled Artificial Intelligence (AI) quad-cameras that are set to elevate all selfies to superstar status and forever change the way people click selfies. Sporting the Huawei nova 3 is an absolute confidence booster as it captures stunning AI selfies, thanks to its 24MP+2MP AI dual front cameras.

A recent survey conducted by YouGov and Huawei CBG found that more than half of UAE residents take selfies on a daily basis, yet most confess they have to take at least three at a time before they’re satisfied with the result. Huawei kept this user pain point in mind while crafting its latest HUAWEI nova 3 with unparalleled AI capabilities and exceptional front camera features that showcase the best of both the person in the selfie, as well as the surroundings. HUAWEI nova 3 is the third-generation Huawei nova series devices; like its predecessors, it is beautifully designed, and targets young consumers who love taking selfies, being entertained and staying abreast trends.

With so many scenic backdrops across the emirates, it’s no secret that what smartphone users in the UAE desire most is a camera that’s intelligent enough to capture a selfie that makes them look and feel like a superstar at a stunning destination – but without the time consuming and tedious hassle of making adjustments, retakes, filters and editing. The HUAWEI nova 3 is designed to offer an AI-enhanced lifestyle, which includes a huge focus on an outstanding selfie experience with its AI beautification features and front camera that allows one to capture AI perfect selfie in one click.

Welcome to the era of AI Selfies

In pursuit of the perfect selfie status, the HUAWEI nova 3 comes equipped with a 24 MP + 2 MP dual AI enabled cameras on the front and the rear that can distinguish people from backgrounds and apply AI beautification for optimum results. The 24MP camera cleverly separates you from the scenery to focus on your face, turning it into a sharp, detailed and flawless studio quality picture. Working in perfect synergy, the 2MP secondary sensor captures depth and automatically calibrates settings to showcase the best of the background in a way that truly brings your AI superstar selfie story to life.

AI does all the work for you

You’ll never have to fuss with filters and settings again. When you take a selfie, the HUAWEI nova 3, powered by Artificial Intelligence, instantly recognises more than 200 scenarios across eight categories that include Blue Skies, Plants and Beaches, and apply a unique set of optimizations for each scene to deliver professional looking shots. Developed with data from a global study on how users perceive beauty, the HUAWEI nova 3 also recognizes your gender and skin tone, and applies advanced beautification with millimeter precision for the most stunning AI superstar selfie.

Recognition and optimization

Just like a professional photographer, the dual cameras can take photos with true bokeh effects to highlight you, the subject. The HUAWEI nova 3’s AI-powered 24 MP + 16 MP rear dual cameras can automatically identify more than 500 typical scenarios across 22 categories to further accentuate subject and scene. Go on and strike a pose like a star, because the powerful algorithms even account for your expression, outfit, pose and ambient lighting to refine the picture.

3D Qmoji for fun selfies

It’s not every day you find a Smartphone maker listening so closely and crafting a device that’s designed to fulfill every user’s wishes to such precision. But that’s exactly what Huawei CBG has done. The AI-powered HUAWEI nova 3 can even learn and record your facial expressions to generate a personalized 3D Qmoji pack in GIF or video formats to share with friends on social media.

Imagine never having to edit and filter a selfie again – get set to unbox your very own HUAWEI nova 3’s AI-powered camera to snap you a stunning AI superstar selfie!

Android breakthrough: GPU Turbo Upgrade (coming in August 2018 to the UAE)

Huawei continues to showcase its commitment to innovation and customer service by combining the upcoming EMUI update with GPU Turbo upgrade, which will allow users to enjoy much-improved gaming performances without having to upgrade their devices, making it a one step for the all Huawei users in the UAE. Turbo upgrade improves graphics processing efficiency by up to 60 per cent, bringing to users a stable and smooth gaming experience, and enables midrange devices to surpass competitors in performance of graphically intensive games. It reduces SoC power consumption by up to 30 per cent. Enables devices to stay powered longer than competitors gaming at a smoother, more stable fps. This is beneficial since graphically demanding operations typically consume battery quickly.

The HUAWEI nova 3 is available at the HUAWEI Experience Store located at The Dubai Mall and across select retailers in the UAE. The HUAWEI nova 3 comes in Iris Purple, Airy Blue and Black colours at price of AED 1,799.

Furthermore, the HUAWEI nova 3 has 12 months manufacturer warranty and a VIP dedicated Hotline Service, door to door device collection-repair-return and free engraving services available at all Huawei Service centres across the UAE. Additionally, customers can buy HUAWEI nova 3 under old to new trade-in offer at Huawei Service Centres and select independent retailers across UAE.Pre-installed HiCare Service Application available for fingertips solutions.

About Huawei Consumer Business Group (CBG)

Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.

Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2017, Huawei was named number 49 on BrandZ’s Top 100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.

As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.

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