‘BLIZZARD CX 1’to catch 99.9% of the smallest particles of fine dust

MIELE LAUNCHES ‘BLIZZARD CX 1’ BAGLESS VACUUM CLEANERS – Tested to catch 99.9% of the smallest particles of fine dust and allergens

  • Perfect for people suffering from allergies and dust irritation
  • “Vortex Technology” for maximum air hygiene during the dusty summer months
  • Specially designed to ensure pet owners needs are incorporated with thorough pet fur and hair suction

Dubai, UAE – 5 August 2018: The world’s leading manufacturer of premium domestic appliances, ‘Miele’ introduces the next generation ‘Blizzard CX 1’ bagless vacuum cleaners. Perfect for those suffering from allergies and dust irritation, the Blizzard CX 1 catches 99.9% of even the smallest particles, such as fine dust and allergens. With state of the art ‘Vortex’ technology, that produces enormous flow velocity of more than 100 km/h, the Blizzard CX1 captures all particles and guarantees new standards in air hygiene. With every component and function designed to achieve optimum air flow, The Blizzard CX1 is equipped with an innovative motor, specially designed fan blades, aerodynamic floor-heads and hygienic dust disposal containers.

The Blizzard CX 1 is available in three models, with a dedicated model for furry pet owners “Cat & Dog PowerLine” which is geared at pet-friendly homes and effectively captures pet fur, hair, coarse and fine dirt from crevices, bare floors, carpets and upholstery. The “Comfort PowerLine” offers convenient cleaning with wireless handle controls and the “Blue PowerLine” is equipped with EcoTeQ floorhead for energy efficient vacuuming.

The Blizzard CX 1 series has also been independently tested for its suitability for use by allergy sufferers and is endorsed by the medical organization ‘Allergy UK’ and also certified by the ‘American IBR Laboratories’, who are the international market leader in filtration testing.

 “For more than 119 years Miele has been at the forefront of innovative smart technologies and we are extremely proud of our first ever bagless vacuum cleaners. Tested to not only clean homes with maximum power, the Blizzard CX 1 puts the customers health and safety first by ensuring that up to 99.9% of all dust, dirt and allergens are captured, resulting in premium air hygiene levels. With dust and fine particles increasingly being linked to health concerns, the Blizzard CX 1 ensures that your home is a safe and hygienic environment for the whole family,” commented Stavros Politis, Miele Managing Director.

The prices of the Blizzard CX 1 are as follows (including VAT):

  1. Comfort PowerLine: AED 1,999
  2. Cat & Dog PowerLine: AED 1,799
  3. Blue PowerLine: AED 1,399

All Miele products are tested to last the equivalent of 20 years and the Blizzard CX 1 is available for purchase at the Miele showroom, Sheikh Zayed Road, Dubai and online at https://shop.miele.ae/. Additionally, it can also be purchased from other exclusive retailers such as Sharaf DG, Carrefour, Emax, BetterLife and Ace Hardware.

For additional information please visit www.miele.ae or call +971 4 3044 999 yes or 800-MIELE (64353)

About Miele:

Present in the UAE since 2004, Miele is the world’s leading manufacturer of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. This line-up is augmented by dishwashers, washer-extractors and tumble dryers for commercial use as well as washer-disinfectors and sterilizers for use in medical and laboratory applications (Miele Professional).

Miele was founded in 1899 in Germany and still today is in the fourth generation of family ownership. Miele has a global staff of almost 19,500 and annual revenues approx. EUR 3.93 bn. Miele is striving for long-term and sustainable profitable growth based on one clear business model: Forever better (Immer Besser).

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