Huawei’s power packed GPU Turbo upgrade will turn your phone into a monster gaming machine at no cost

Big Android Breakthrough

Huawei brings new innovative Android gaming experience for all UAE’s smartphone gamers this August

Dubai, 8th August, 2018: Huawei Consumer Business Group (CBG), announced the release of GPU Turbo upgrade in the UAE, a graphics processing technology built from the ground up, that will revamp the ability of Huawei smartphones to process graphics-intensive applications like games. Huawei CBG continues to showcase its commitment to innovation and customer service by combining the EMUI and GPU turbo update, which will allow users to enjoy much-improved gaming performances without having to upgrade their devices, making it a one step for the all Huawei users in the UAE.

The unveiling of GPU Turbo comes at a critical juncture, especially as mobile gaming is on a sharp rise globally. In 2017, gaming spend on mobile devices was more than two times greater than on PCs and almost four times more than traditional game consoles, according to IDC [1]. The mobile gaming segment represents US$46.1 billion worldwide, encompassing 42 per cent of the total US$108.9 billion market for gaming revenues in 2017, reported Newzoo[2], a market intelligence organization for the gaming, mobile and eSports industries. The figure for mobile shows a 19 percent gain compared to the prior year. In fact, a recent survey conducted by AdColony EMEA in partnership with On Device Research, suggested that nearly 90 per cent of the smartphone owners in the UAE are active mobile gamers.[i]

”Graphics performance is becoming a keystone of mobile devices, powering a wide array of applications, in particular gaming,” said David Wang, UAE Country Manager, Huawei Consumer Business Group. “Gaming on mobile devices is the platform seeing the most innovation, with users enjoying more sophisticated, beautiful and graphically-demanding games. GPU Turbo makes high-end gaming experiences possible while also unlocking the potential for other applications possible such as energy efficient AR/VR for shopping, learning and entertainment.”

Huawei has taken inspiration from a car’s turbocharger to develop this upgrade that is set to offer an explosive performance boost. GPU Turbo is a graphics processing acceleration technology that completely re-architects how graphics are processed on a system level. This solution vastly improves the overall graphics processing efficiency, from quality, to performance, to power consumption.

This update exemplifies how Huawei addresses customer pain points through innovation. The improvement will be felt widely when playing graphically intense games. GPU Turbo will initially support PUBG MOBILE and Mobile Legends: Bang Bang, two leading MOBA (multiplayer online battle arena) titles, each with millions of active users. Huawei is looking to add support for additional games in due course.

In addition to mobile gaming, GPU Turbo will deliver an optimised EMUI experience for Huawei devices. The performance boost will also benefit nascent technologies such as AR and VR, opening up boundless opportunities including for virtual classroom, online shopping, telemedicine and more.

This makes GPU Turbo upgrade a smartphone must and HUAWEI devices a must have smartphone for every mobile gamer.

Notes to editor:

  • High performance: GPU Turbo upgrade improves graphics processing efficiency by up to 60 per cent, bringing to users a stable and smooth gaming experience on high-end devices, and enables midrange devices to surpass competitors in performance of graphically intensive games
  • Improved power efficiency: Reduces SoC power consumption by up to 30 per cent. Enables devices to stay powered longer than competitors gaming at a smoother, more stable fps. This is beneficial since graphically demanding operations typically consume battery quickly.
  • High fidelity: Enables games to run at optimal fps. Forces HDR effects on games that do not natively support HDR. (Actual implementation depends on game developers)

Update timeframe:

Model Regions Release Date
HUAWEI Mate 10, Mate 10 Pro, Mate RS MEA August 2018
HUAWEI P20 and P20 Pro MEA August 2018
HUAWEI nova 3, nova 3i MEA August 2018

About Huawei Consumer Business Group (CBG)

Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.

Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2017, Huawei was named number 49 on BrandZ’s Top 100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.

As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.

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[1] https://www.idc.com/getdoc.jsp?containerId=prUS43626018

[2] https://newzoo.com/insights/articles/global-games-market-reaches-137-9-billion-in-2018-mobile-games-take-half/

[i] https://www.adcolony.com/blog/2018/06/05/microscope-mobile-gaming-middle-east/ and

https://gulfnews.com/news/uae/society/over-80-of-uae-residents-are-mobile-gamers-shows-survey-1.2228746 and https://www.khaleejtimes.com/technology/gamezone/mobile-gaming-a-rage-in-the-uae

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