With year-to-date average occupancy of 85% given the challenging market conditions
Dubai, UAE (August 08, 2018) – Copthorne Hotel Dubai, the popular 4-star hotel located in Port Saeed in Deira, witnessed a 3% year-on-year increase in hotel occupancy during the first six months of 2018.
With a year-to-date average occupancy of 85%, the hotel marked positive growth given the challenging market conditions, where four new hotels have entered the immediate neighbourhood and the total number of room key inventory across the city has reached approximately 110,000.
The growth was driven by the strong performance of new source markets, according to General Manager Glenn Nobbs, noting a spike in arrivals from the Vietnamese market, an increase of 170% in occupancy compared to the same period last year. Visitors from Nigeria and Turkey were also reported staying in the property during the first half of the year.
Travellers from the GCC countries continue to dominate the numbers of guests at Copthorne Hotel Dubai, followed by China, India and Germany. The hotel also saw a rise in the number of travellers from Russia and CIS countries due to the visa on arrival policy implemented by the government.
“We are performing well given the current market situation and the stiff hotel competition within the area. Our focus continues to remain on the increase of our share of visitors from the emerging markets due to a significant decline in bookings from major key source markets like KSA and Iran. We are confident that occupancy for the second half of 2018 will improve since visitor arrivals to Dubai continue to increase year-on-year,” added Nobbs.
As the tourist season begins, Nobbs said that his team will focus on deriving additional revenue from its dining outlets and from the meetings/events segments since the hotel has recorded an increase of 12% on food and beverage visitors during the first half compared to H1 2017.
Copthorne Hotel Dubai’s convenient location, within four kilometers of Dubai International Airport and a short distance to the Deira City Center metro station, makes it a suitable choice for travellers visiting the city. The hotel had completed its AED 2.5m enhancement project across its leisure and dining facilities and guests can now enjoy a fresher, relaxing and friendlier hotel experience.
About Copthorne Hotel Dubai
Copthorne Hotel Dubai, a 4-star property located at the heart of the beautiful Port Saeed, offers 210 contemporary rooms and suites, with views of Dubai Creek and the evening sunsets. The alcohol-free property features three restaurants, a swimming pool, health and fitness centre, business centre, beauty salon, spa and meeting rooms.
Copthorne Hotel Dubai is within 4kms of Dubai International Airport, and a short walk from Deira City Centre shopping mall and Metro Station. Within easy access to Burj Khalifa and The Dubai Mall, and a number of Dubai’s key attractions.
About Millennium & Copthorne, Middle East and Africa
Millennium Hotels and Resorts is a dynamic, global hotel company, which owns, asset manages and operates over 130 hotels worldwide. With almost 40,000 rooms and a portfolio of brands; including Biltmore, Grand Millennium, Millennium, Millennium Place, M Hotel, Copthorne, Kingsgate, Millennium Executive Apartments and Studio M, that serve different market segments, representing quality and value in every class.
Currently operating 35 hotels in the Middle East and Africa, the Group has an extensive expansion strategy in place, with 40 hotels in the pipeline. Each property in the region is unique, catering to the varying tastes and needs of the international business and leisure traveller but with a consistent promise to provide a first class service and a rewarding experience for guests. Millennium Hotels and Resorts is committed to differentiating itself by embracing the true spirit of diverse traditions, with a sincere respect for historical heritage and local culture.
With the motto “More than Meets the Eye”, Millennium & Copthorne is committed to a customer-centric philosophy and complete guest satisfaction.
For more information, please visit www.millenniumhotels.com