Newly launched 2019 catalogue makes its way to the UAE celebrating the different ways we live at home
United Arab Emirates, 16 August 2018: IKEA, the region’s favourite Swedish home-furnishing retailer, has launched the 2019 catalogue in its 75th year, at an exclusive event at Marsa Plaza – Dubai Festival City, Residential Apartments by celebrating the many different needs that people have in their lives at home and inviting them to feel alive again. As one of the most widely distributed prints in the world, produced in 35 accessible languages, the catalogue is now available in the UAE.
This year, seven homes have been created as the base for the IKEA catalogue. They each tell stories of different lives, and the catalogue invites the world to an “open house” in these homes which are filled with inspiration for everyday life.
“At IKEA we are obsessed with life at home and each year we conduct in-depth research to further understand what matters to us all so that we can address real life needs in our catalogue to make people’s homes better.” explains Vinod Jayan, Managing Director at IKEA UAE, Qatar, Oman and Egypt.
Through research presented in the IKEA “Life at Home” report about people’s needs and dreams for their homes around the world, having “too much stuff” is the single biggest cause of stress in the home. Globally, 27% of people think that society puts pressure on them to live minimally. 49% of people say that the main cause of their domestic arguments is due to clutter, and in many homes, there is a battle of clutter versus minimalism.
“We want you to unshackle yourself from what you think is expected of you and rather make room for yourself at home, so you can truly feel alive again. Your home is a place to spend quality time and enjoy what matters to you the most. Whether you have a busy home with people of all ages under one roof, trying to create a calming space in a stressful city, or looking to live more sustainably – the new catalogue spread gives easy to follow steps to apply to your home. We are also happy to announce the launch of our new seamless online shopping experience. A fully integrated e-commerce website that allows you to shop from anywhere you are.” Vinod Jayan, Managing Director at IKEA UAE, Qatar, Oman and Egypt.
As it celebrates 75 years of IKEA’s legacy, the new catalogue also includes a diverse range of furnishings and fittings for the home which reflect its Swedish heritage and other cultural influences from around the globe. True to its ethos, the 2019 edition is also full of features and content that not only offers design inspiration, but promotes the idea living sustainably and provides practical solutions in which to do so.
Vinod Jayan concludes, “Sustainability, awareness and action are all principles in which we operate on. The 2019 catalogue is a mirror of these ideals. We hope that we trigger a similar approach to life in our customers, helping them live fulfilled and meaningful lives in the pursuit of conservation and charity.”
IKEA stores across UAE will be inviting shoppers to join them in celebration of IKEA’s 75 years birthday celebrations, over a course of continuous weekends through September to December, with numerous fun-filled family activities, children’s workshops, cooking classes and workshops for adults.
About IKEA UAE
IKEA UAE, a member of Al-Futtaim group of companies, offers an extensive range of home furnishing products & accessories of good design, value and functionality. In the UAE for 26 years, the IKEA stores in Dubai Festival City and Yas Island, Abu Dhabi closely follow the popular self-serve and self-assembly concept which was conceived in Sweden over half a century ago. IKEA offers customers a complete family day out through its ability to cater to children’s needs at Småland play area and serves a wide choice of refreshments at the IKEA Restaurant and Café. The Customer Ordering and Collection Point in Al Ain offers residents easy access to well-designed products at a great price.
Customers can also join the IKEA FAMILY loyalty programme to avail of great offers and extended services on every visit to the store. Toll free number for the world-famous brand is 800 4532 (800 IKEA). For more information visit https://www.ikea.com/ae/en/, www.facebook.com/IKEAUAE or @IKEAUAE on Twitter.
- Customer Friendliness Index Award, Department of Economic Development in Dubai – March
- 2017 Dubai Municipality “Eat Healthy, Live Healthy” programme recognition certificate to IKEA Restaurant & Café, Dubai – March 2017
- IKEA YAS Island Store – Declared the first reference store in the world for best implementation of the concept
About Al-Futtaim Group Real Estate
The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for the origination, conception, development, procurement and construction of mega projects and the leasing and operation of these projects after completion.
Al-Futtaim Group Real Estate develops and operates an extensive multi-million-dollar portfolio of individual corporate real estate and investment assets across the Middle East and North Africa region.
The current flagship mixed-use urban communities under the Festival City brand are Dubai Festival City, Cairo Festival City and Doha Festival City.
Dubai Festival City and Cairo Festival City are fully integrated communities which have been carefully master planned to offer a superior lifestyle destination with outstanding facilities, comprising residential and commercial accommodation, educational institutions and five-star hotels to fully complement the signature retail, leisure and entertainment proposition.
Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Al-Futtaim employs in excess of 42,000 people and operates in 31 countries through more than 200 companies. The group has significantly expanded its business operations through a strategic acquisition plan and has entered a number of new territories increasing its footprint beyond the GCC and Greater Middle East to encompass Asia, Australasia and East Africa. Structured into four operational divisions; automotive, financial services, real estate and retail, the success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses built on a portfolio of world leading brands dominate their sector. For more information visit: www.alfuttaim.com