~ Skechers uses ‘fun’ as a mode to instill values of ‘giving’ amongst kids ~

August 2018, Dubai: It’s still the middle of summer, but it’s not too early to think about heading back to school by helping a child in need.

Did you know that 300 million children across the globe are in desperate need of shoes? When you give shoes to a child, you give so many other things like Hope, Dignity and Joy. A new pair of shoes can be life-changing for kids in need.

In support of the Year of Zayed, this Back to School season, Skechers in association with Emirates Red Crescent and The Dubai Mall gives back by giving kids from underprivileged countries the right pair of shoes to attend school with dignity and joy.

As part of the partnership, Skechers has set-up a life size ‘Shoe-Box’ at the main atrium at The Dubai Mall. The shoe-box is modeled in a maze format, where at every juncture of the maze there is a fun game or thrilling challenge that children get to play. For every child that enters the Shoe Box and takes part in the challenge, Skechers will give 1 pair of shoes to Emirates Red Crescent which in turn will be given to kids from countries that need help.

This activation begins on the 28th of August right up to the 11th of September and starts at 10:00 am until mid-night. Skechers encourages parents to bring your children to be part of this 11 day series of back to school fun, while also instilling values of ‘giving’ in kids. Together, we can alleviate this simple burden and make a difference to kids in need & eliminate this one cause which stops children from going to school.

Skechers believes in changing lives, one pair of shoes at a time!

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands across all platforms employing 12,000 multicultural staff covering four continents.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines

Apparel Group Operates Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Juicy Couture, Skechers, Nautica, Aldo, Nine West, Aeropostale to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot, Rituals etc..

The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception in the last two decades.

About Skechers

An award-winning global leader in the footwear industry, SKECHERS designs, develops and markets performance shoes for athletes and active individuals, and lifestyle shoes for every age and demographic. Since selling its first pair of utility boots in 1992, SKECHERS has grown from a single style to a house of brands that encompasses more than 3,000 styles.

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