More than 500 public relations and marketing professional expected at events to learn, share knowledge and celebrate the industry’s best work
Dubai, United Arab Emirates, (AETOSWire): Leading global communicators are flying into the UAE this week to participate in the first creative communications festival by the Middle East Public Relations Association (MEPRA).
The REMAP festival has already attracted more than 500 registrations for its series of events, which include masterclass sessions from international communications experts; a creativity congress involving international authors, agency heads and media strategists; a communications proposal competition amongst local university students; and the 10th annual MEPRA Awards, recognizing communications excellence across the Middle East.
The REMAP masterclasses, held from 26-27 November include a workshop on ‘How to Run a PR Agency’, led by David Brain, the former President and CEO of Edelman, Asia Pacific, Middle East and Africa, and a session on ‘Mastering Government Communications’ with Gemmaine Walsh, the Director of Communications for the UK Government.
The REMAP creative communications congress, held on 28 November, brings in renowned international speakers to discuss the evolution of modern PR, building connections through content and tapping into the minds of content creators to unleash the undiscovered realm of creative thinking. They include Anthony Geffen, an Emmy & BAFTA Award winning creative director; Ryan Holiday, a marketing guru and international best-selling author; and Gerry Hopkinson, CEO and Founder of Unity London, an agency which has been awarded ‘Most Creative Agency in the World’ by Holmes Report and Creative Consultancy of the Year by SABRE. VICE MENA, Snapchat, Google, Hyper Island, Promont and RCG Media also join the stellar line up of speakers to deliver inspiring debates, engaging topics and showcase globally recognised campaigns.
MEPRA Chair Ray Eglington said: “Our festival provides practitioners from across the region the chance to learn, share knowledge and celebrate the best through one event in Dubai. It is the must-visit event for serious practitioners here in the region.”
The 2018 MEPRA Awards and REMAP Festival is supported by corporate and agency partners including APCO Worldwide, Etihad Aviation Group, Mubadala Investment Company, Four Communications Group, Hanover Middle East, CARMA, Multiply Consultancy, Hill+Knowlton Strategies, Kingston Stanley, YouGov, LexisNexis, Middlesex University Dubai and PRWeek.
Further details are available www.remapxmepra.com
The Middle East Public Relations Association (MEPRA) is the leading industry body for the public relations and communications industry in the Middle East. MEPRA has more than 1,000 members, which include consultancies, corporates with in-house public relations functions, and individual industry professionals. The organisation was founded in 2001 and is headquartered in the United Arab Emirates. MEPRA drives growth and sets standards of excellence in regional public relations. It is the unique voice for the industry and aims to nurture the development of public relations professionals. For more information visit www.mepra.org