THE ULTIMATE PLAYGROUND FOR THE NEW MILLENNIUM:FESTEMBER RETURNS TO ABU DHABI IN DECEMBER

Louvre Abu Dhabi’s Waterfront Park set to welcome groundbreaking multicultural lifestyle and entertainment platform as part of
Abu Dhabi Food Festival

[ABU DHABI, 12 NOVEMBER 2018]

The Festember festival, in partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), is back this year as part of the Abu Dhabi Food Festival (ADFF), and will take place at Louvre Abu Dhabi’s Waterfront Park from December 5th– 9th.

The annual lifestyle and entertainment event, which launched in 2015, is returning to the annual ADFF event to once again offer new attractions, indelible installations, powerful performances, exclusive shopping experiences and amazing food concepts.

ADFF, which begins on December 6th, will also be supporting Festember with international food and beverage concepts that will enable the event to continue nurturing new ideas and fostering exciting talent, ensuring the festival is at the forefront of creating unparalleled experiences for visitors.

“This year’s Festember is testament to Abu Dhabi’s growing reputation as a world-class art, lifestyle and entertainment and culinary destination,” said HE Sultan Al Mutawa Al Dhaheri, Executive Director of the Tourism Sector, at DCT Abu Dhabi. “Leisure tourism forms a key part of our vision and strategy to meet future demand and Festember directly taps into this audience and will have a positive impact on our industry growth in terms of the number of visitors arriving.”

The multicultural fashion and retail festival was initially conceived and launched by ambitious young Emirati, Latifa Al Hamed. Today, it has become the leading regional platform to present regional entrepreneurs and emerging brands – and a catalyst for new ideas.

“We look to support, nurture and present exciting, innovative new ideas right here in the capital at every one of our events,” said Al Hamed. “Festember aims to incubate new talent as we continue to look for new concepts, new brands, new ways of thinking and even new ways of serving food. Festember is much more than a five-day family-friendly festival – it has become a regional fulcrum for retail, fashion, food and entertainment – and this year we have added the stunning backdrop of Louvre Abu Dhabi!”

This year’s festival will focus on inflatables, lights and illuminations.

“We will play with forms, lights and visual structures that create ideas, illuminate them, and allow people to dream,” added Al Hamed. “Light and illusion will intermingle with almost every aspect of the event, every night. Visitors should expect original interactive experiences that invite them to engage with their emotions.”

Retail is a core element of the event with Festember giving you a chance to meet up to 40 new vendors – artisans, craftspeople and innovators – bringing their never-seen-before items to the table, with a strong focus on quality, innovation and design. There will be four broad areas of retail – fashion and jewellery, home and décor, healthy lifestyle and beauty.

“With a rigid selection criterion, we search locally, regionally and internationally for fresh brands with a strong story,” Al Hamed continued. “A Festember vendor is someone you may not have heard of. They offer exclusive pieces in limited runs, and don’t have stores – yet. We also have a dedicated fashion hub – which will be a platform for young, up-and-coming designers to showcase their seasonal collections and new ideas.”

Food is an important aspect of the event, with organisers delivering never-before-seen or cutting-edge concepts to the region.

“At Festember we aim to include no more than two of the same food concepts,” added Al Hamed. “We ask our food vendors to create unique and exclusive dishes, especially for the event, and we avoid showcasing established restaurants or brands in order to maintain the “first-time” taste that our audience has been accustomed to experience when attending Festember events. You will see a couple of GCC-wide international food brands at the festival, but don’t expect anything you’ve seen before!”

Food vendors this year include Gastro Garage, (blow-torched gourmet donut sliders from LA); Chick’nCone, (panko chicken in a waffle cone from NYC) and The Barrel BBQ(Southern US-style slow-cooked meat dishes with South African flair).

Mexican Nightsis an unmissable pop-up element for foodies, featuring renowned international chef Cristina Mennah Govela, who will offer guests her contemporary healthy approach to traditional Mexican fare. The celebration of all things ‘south of the border’ continues throughout Festember with Iconbooth’s ‘Viva la Mexico’installation, a pop-up photo studio by photo artist Marta Lamovsek, where visitors can don a variety of outfits and costumes exploring the theme ‘We Are All Mexican’.

Other installations include the “Illusinations Tunnel”, playing with innovative and abstract forms, visual structures and interactive lighting, the “Marshall”a real 9.5 feet tall interactive robot, and sports demonstrations.

Head for the Festember stage each evening from 5:30pm to catch a wide and wild variety of acts, including performances from Colombian singer Vera Ciocca, Bahraini singer/songwriter Banah and Virgin Best Artist Award-winner Danny Aridi, the Canadian/Lebanese singer, guitarist and songwriter.

WHEN:                                                           5 – 9 December 2018

WHERE:                                                         Louvre Abu Dhabi Waterfront Park

TIME:                                                             Daily from 5pm to Midnight

TICKETS:                                                       Adults – AED 75

Children – AED 25

Family (2+2) = AED 125

ABOUT FESTEMBER –Launched in 2015 by an ambitious pair of young Emiratis, Festember is the brainchild of Noora Al Mazrui and Latifa Al Hamed. The annual avant-garde cultural festival has rapidly evolved into a platform for regional entrepreneurs and budding brands. Festember curates trailblazing ideas from the cultural, lifestyle and entertainment sectors. The multicultural and multidisciplinary festival is hosted across five days – tying together exciting ideas and emerging concepts with tantalizing food and vibrant entertainment. Catering to all age groups, Festember has enjoyed massive success and popularity in its previous editions. Presented by Abu Dhabi Festival 2018, in partnership with the Abu Dhabi Culture and Tourism Department and Done by Youth, Festember 2018 will be held at the prestigious Waterfront Park – next to Louvre Abu Dhabi and aims to be the go-to seasonal event for fashion, retail, food and entertainment.

For more information visit our website www.festemberad.com

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