Persil Appoints Nancy Ajram as the new Regional Brand Ambassador

  • Persil is delighted to announce the signing of Nancy Ajram, renowned Lebanese Artist, as Persil’s Regional Brand Ambassador

UAE, Dubai, 16 January 2019: Introduced in 1907, Persil, Henkel’s leading brand & laundry expert, has been providing cutting-edge German laundry technology and is every household’s laundry partner. Persil has succeeded in maintaining its leading market position by upholding one main mission: understanding and meeting consumers’ needs.

As a brand, which keenly focuses on family care and wellbeing, Persil has identified Nancy Ajram, a successful career woman and a devoted mother, to represent the brand.

“We are very excited to announce Nancy Ajram as the exclusive Regional Brand Ambassador and spokesperson for our brand, Persil,” said Ahmad Fahmy, Vice President North Africa and Head of Regional Marketing Laundry & Homecare IMEA.
“With our brand’s top-notch offerings and Nancy’s popularity and Stardom across the Arab world, we are quite confident in the establishment of a triumphant collaboration that shall reaffirm Persil’s position as the leader of the market.”

“I am very excited to be working with the iconic brand, Persil, as their regional Brand Ambassador. I know we will be great partners because we share and believe in the same values,” said Nancy Ajram.

About Nancy Ajram

Nancy Ajram is a multi-platinum Lebanese singer and Goodwill Ambassador for the UNICEF. By 2007, Ajram sold over 2 million records ranking 3rd bestselling female artist in Lebanese history. She participated in the most significant Arabic festivals and won multiple awards, most importantly the 2008 World Music Award of best-selling Middle Eastern artist, the youngest Arab WMA winner to date, 2012 WMA for the second time and 2014 WMA for the third time. Considered by many as an Arabic music icon of the decade, Nancy was described on the Oprah Winfrey Show as one of the most influential personalities of the Middle East. She is also a very proud mother of two girls. For more information please visit: nancyajram.com

About Henkel

Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2017, Henkel reported sales of 20 billion euros and adjusted operating profit of around 3.5 billion euros. Combined sales of the respective top brands of the three business units – Loctite, Schwarzkopf and Persil – amounted to 6.4 billion euros. Henkel employs more than 53,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information, please visit: www.henkel-gcc.com

About Persil

Persil is a brand of laundry detergent made by Henkel AG that guarantees fibre deep clean and shining bright laundry. Introduced in 1907, Persil is notable because it was the first commercially available “self-activated” laundry detergent. The name, Persil, is derived from two of its original ingredients, sodium perborate and sodium silicate. Its revolutionary formula that released oxygen during washing made strenuous rubbing of the laundry superfluous. Ever since, Persil has always set the pace of time to serve society’s changing needs, combining innovation and continuity. Persil was, for instance, the first to launch a phosphate free detergent in 1986, demonstrating that sustainability is part of the brand’s heritage. After this, many high-performance innovations followed, such as the first Liquid in 1987 and the first concentrated Powder in the form of Megaperls (1994). Persil continues its legacy of providing cutting-edge German technology to every household. For more information, please visit: www.henkel-gcc.com

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