Panasonic Announces Middle East Launch of a New Handheld Camera with 4K Recording, IP Connectivity and Streaming Capability

High-quality Image Recording with 4K (UHD) Resolution, 10-bit 4:2:2,  and HDR Compatibility.
‎IP (NDI|HX) Connectivity and RTMP Streaming.

Dubai, United Arab Emirates

Panasonic is pleased to announce the new CX Series of handheld camcorders covering both image production and broadcasting applications. Spearheading the series is the AG-CX350 Memory Card Camera Recorder, which will start shipping in February 2019.

The AG-CX350 features a wide-angle of 24.5mm, with a high-powered optical 20x zoom lens and a new high-definition, high-sensitivity 1.0-type 15M MOS sensor, enabling 10-bit image quality, 4K (UHD) resolution recording with maximum 60p or FHD with maximum 60p on to SDXC card.

The camera is built with a new, high-efficiency HEVC codec (LongGOP, 10-bit, 4:2:0/MOV) that enables *1 smooth playback and editing with a notebook PC or MacBook. It also features an HLG *2 gamma mode that supports HDR image production. Equipped with a high-brightness, high-definition LCD and providing parallel output of SDI/HDMI, the AG-CX350 offers enhanced operation and usability, with light weight of 1.9 kg, compact size, and low power consumption.

The AG-CX350 is the first camcorder in the industry *3 to provide NDI|HX connectivity. It allows system of video transmission and camera control via IP connection for smooth production which are live events and web distribution using Panasonic PTZ Camera System with NDI and Live Production Center AV-HLC100. A streaming function is also included and RTSP and RTMP protocols are compatible. Both Facebook and YouTube Live are supported. And the AG-CX350 will support the P2 file format MXF for broadcasting in the future, *4 enabling AVC-Intra and AVC-LongG. Various broadcasting applications are anticipated.

Hiroaki Kotera, General Manager – Media Entertainment Business Division, Panasonic Marketing Middle East and Africa (PMMAF) , said, “Panasonic continues to push boundaries with our premium 4K solutions and the AG-CX350 is a true embodiment of our cutting-edge technology. The AG-CX350 boasts uncompromised image-recording quality, at the same time, offers users excellent flexibility with its advanced connectivity functionality. From documentaries to event coverage to high-end corporate productions, this camera has been designed to help videographers across industries thrive in this ever-evolving digital age .”


*1: Playback is possible for signals that are native decoded by hardware acceleration from a computer installed with a 7th generation or later Intel Core i7 chip. Depending on the system environment, such as internal storage and memory, playback may not proceed smoothly.

*2: HLG is a standard jointly developed by NHK of Japan and BBC of the United Kingdom. It is standardized in ARIB STD-B67 or ITU Rec.2100.

*3: The industry’s first as a camcorder. As of January 2019 (according to a Panasonic survey). For use, an activation key code supplied by NewTek Company is required. NDI stands for “Network Device Interface” technology from NewTek Company.

*4: Future firmware version upgrade for recording P2 MXF.

Main Features

  1. A wide-angle 24.5mm/high-powered optical 20x zoom lens and new high-definition, high-sensitivity 1.0-type 4K MOS sensor.
  2. High 4K(UHD/10-bit/HDR image quality, and new, high-efficiency HEVC codec.
  3. IP (NDI|HX) connectivity, RTMP/RTSP streaming, P2 recording compatibility *4 for broadcasting.

About Panasonic

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. The company, which celebrated its 100th anniversary in 2018, has expanded globally and now operates 591 subsidiaries and 88 associated companies worldwide, recording consolidated net sales of 7.982 trillion yen for the year ended March 31, 2018. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global .

About Panasonic Marketing Middle East and Africa FZE (PMMAF)

Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region. PMMAF website: http://www.panasonic.com

Issued by Panasonic Marketing Middle East and Africa (PMMAF)

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