Put on your cowboy boots for a wild adventure and treasure hunt at City Centre Deira’s exclusive ‘The Gold Valley’ pop up this DSF

  • Scan a QR code on your smartphone to join the treasure hunt and win instantly
  • Experience the charm of the Wild West right here in Dubai
  • Kids can get creative in the jewellery making art and craft workshops
  • Test your balance on the mechanical bull and challenge friends to carnival games
  • AED 1 million up for grabs in scratch and win opportunities from January 17 until February 2

Dubai, United Arab Emirates, January 22, 2019: City Centre Deira is inviting you for a “Yee-haw” time exploring the Wild West in an exclusive interactive pop up destination, ‘The Gold Valley’ from January 16 until February 2.

If you’ve always fantasied about being the heroic cowboy from one of your favourite Western films, here’s your chance to role-play and go on an adventure of the untamed era, tall boots, wide-brimmed hat, leather belt and all, only at City Centre Deira this DSF. The mall has also brought the latest in smartphone gaming technology with an exclusive treasure hunt that can be unlocked by just scanning a QR code.

City Centre Deira has partnered with the Department of Tourism and Commerce Marketing to create ‘The Gold Valley’, a multi-sensory experience zone that will transport visitors to the Wild West and excite millennials, children and adults with games, workshops and plenty of over-the-top photo opportunities for social media. Visitors will enter an actual Wild West era set that

has been uniquely designed to mimic the wilderness and landscape of desert and mountain with a waterfall of the Great Plains and Rocky Mountain. Props like hay bales, wooden wagons and barrels, a 14metre long water slide and even a saloon add to the charming ambiance.

Visitors who shop for AED 300 at any store will get a QR code to enter ‘The Gold Valley’. Along with an opportunity to dress-up for quirky Instagram photos and videos with the stunning backdrop, they can also have a thrilling rodeo experience by riding the mechanical bull or challenge friends to a game of shooting cans.

What’s more, shoppers can even participate in a treasure hunt as part of the experience. They will receive a sand bag at the entrance. Participants will have the sift the sand to discover the hidden treasure. Some lucky shoppers may discover a coin which will allow them to Spin the Wheel to win Mall GiftCards, retailer vouchers and VOX Cinemas tickets instantly.

Parents can also drop off their kids for the creative sessions that will be held daily at ‘The Golden Valley’. An assay station has been set up to teach kids about various metal and jewels. They can also create trinkets for their family and friends in art and craft workshops.

From January 17 until February 2, customers who shop for AED 600 at any store at the mall will receive a scratch and win card for a chance of winning daily a AED 1,000 Mall GiftCard instantly.

For more information, please visit: www.citycentredeira.com or www.facebook.com/CityCentreDeira or twitter.com/DeiraCityCtr or www.instagram.com/CityCentreDeira

Note: The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity.

Disclaimer: All facts and figures in this release are accurate at the time of issuance.

About City Centre Deira

City Centre Deira is the region’s first flagship shopping mall to offer an integrated shopping, lifestyle and entertainment experience, attracting nearly 22 million visitors annually. With 123,028 sqm of retail space, City Centre Deira has more than 371 international brands with a broad range of fashion, lifestyle and electronics stores, including Carrefour hypermarket,

Debenhams, Marks & Spencer, H&M, and Sharaf DG. The mall’s leisure offer is highlighted by more than 60 dining outlets, a 20-screen VOX Cinemas, a Magic Planet, a Fitness First facility, and the adjoining Hotels Pullman Dubai Creek City Centre and Aloft City Centre Deira Dubai.

In 2014, City Centre Deira received three Gold Awards for Marketing, Sales and PR excellence at the Middle East and North Africa Shopping Centre and Retailer Awards. City Centre Deira opened in 1995, and is located in the heart of Deira. The mall is owned and managed by Majid Al Futtaim, the leading shopping mall, retail, and leisure pioneer across the Middle East and North Africa.

For more information, please visit: www.citycentredeira.com or www.facebook.com/CityCentreDeira or twitter.com/DeiraCityCtr or www.instagram.com/CityCentreDeira

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 23 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 38 markets across Middle East, Africa and Asia, and operates a portfolio of more than 257 outlets in 15 countries.

Majid Al Futtaim operates 355 VOX Cinema screens and 37 Magic Planet family entertainment centres across the region. In addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai

and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.