Huawei takes FullView display experience to the next level with the launch of HUAWEI nova 4 – the first Punch Display smartphone in the UAE

The Selfie Superstar smartphone features the industry’s smallest 25MP under-display selfie camera

Dubai, United Arab Emirates, January 29, 2019 – Huawei Consumer Business Group (BG) today introduced  HUAWEI nova 4 in the UAE, its newest device featuring a notch-less Punch display. Developed with Huawei’s insights into industry trends and consumer needs, the HUAWEI nova 4 brings a cutting-edge premium design and a new generation of FullView experience to the UAE consumers.

HUAWEI nova 4 is equipped with the industry’s smallest 25MP under-display front camera, which measures at 3.05mm in diameter, as well as an AI Triple Camera featuring a high resolution 20MP primary camera and a 16MP camera with Ultra-wide angle lens. Running on HiSilicon Kirin 970 and 8GB RAM, HUAWEI nova 4 delivers the ultimate user experience on everything from productivity apps to high-octane action games. The new HUAWEI nova device is shipped with EMUI 9.0, Huawei’s Android 9-based custom OS, allowing users to easily access work and entertainment apps with a few simple taps or swipes.

The Future of Displays: Punch Display

Since the very first HUAWEI nova was unveiled, Huawei has never stopped in its pursuit of beauty. HUAWEI nova 4 sports a new generation 6.4-inch Punch display. A culmination of years of experience in premium design, craftsmanship and high technology, the Punch display takes bezel-less displays to new heights with a minimalist blind hole opening for the 25MP under display camera. This design allows Huawei to eliminate the notch and achieve a screen-to-TP ratio of 91.8%, which makes for a truly natural and stunning viewing experience.

The 25MP front camera under the Punch display is the industry’s smallest camera, measuring at only 3.05mm – 20% smaller than the current industry standard. The opening on the display is a blind hole, meaning the screen is not completely punched through. From assembly (sub-0.1mm margin of error) to adhesive application, the precise manufacturing processes minimize the light leakage from the edges of the blind hole.

AI Triple Camera with 20MP Main Camera and 16MP Camera with Ultra-wide Angle Lens

Following the HUAWEI P20 Pro and HUAWEI Mate 20 Series, HUAWEI nova 4 is Huawei’s third product to feature an AI Triple Camera. The high-specs model features a triple-camera module consisting of a 20MP primary camera and 2MP secondary camera, complemented with a 16MP camera augmented with Ultra-wide camera lens. The primary camera captures with a high-end sensor whose pixel size is 1.0µm with better performance to capture the light. It also supports hardware-level background bokeh effect to highlight the subject, benefited by the 2MP lens.

Equipped with an Ultra-wide lens, the 16MP camera supports a 117-degree field of view. After adjusting for distortion, its performance is equivalent to a 103-degree 17mm wide angle lens, capturing 2.4 times more information compared to 78-degree wide angle lens. Together, the 20MP high resolution camera and the 16MP Ultra-wide Angle camera make HUAWEI nova 4 the perfect device for capturing endless plains or sprawling metropolis that stretch towards the horizon.

Artificial Intelligence Bolsters Video Editing and Gaming Support

The new HUAWEI nova 4 fully utilizes the hardware processing power and AI computation capacity of Kirin 970’s NPU to deliver a powerful and smart video editing experience. After taking a video with the HUAWEI nova 4, users can activate the automatic footage analysis with one tap. This innovative feature leverages the smart aesthetics scoring engine. Trained with 60,000 basic models as well as one million facial models generated through facial recognition, the feature can automatically process and edit footage.

Apart from that, HUAWEI nova 4 also supports a new generation of GPU Turbo. This technology greatly enhances the graphics processing efficiency of smartphones by optimizing the clock speed and power consumption of the chipset, allowing HUAWEI nova 4 to deliver an accelerated, top framerate experience even when running premium mobile games.

Price and availability

HUAWEI nova 4 (8GB + 128GB) is available in two fashionable colors: Crush Blue that evokes a sense of mystery with a tinge of romance; and the Black that exudes understated class.

Consumers will be able to pre-order HUAWEI nova 4 starting February 8 and can purchase the device online and across select retailers in the UAE starting from February 14 at a price of AED1799

Etisalat HUAWEI nova 4 exclusive offer:

All Etisalat pre-paid customers will enjoy 6 months free STARZ PLAY subscription and up to 1GB monthly free data for 3 months with their new HUAWEI nova 4 smartphone.

Service offer in the UAE

HUAWEI nova 4 comes with standard Huawei 1-year service offer that includes a 6 months single-time free screen damage warranty, free UV device sanitizing, free customized engraving and door-to-door service.

About Huawei Consumer Business Group (CBG)

Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking second in the world in mobile phone shipments in 2018.

In 2018, Huawei was named number 48 on BrandZ’s Top 100 Most Valuable Global Brands and number 79 in Forbes World’s Most Valuable Brands. Huawei ranked No.5 globally amongst top spending companies in R&D according to EU Industrial R&D Investment (2018).

As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 14 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.

For more information please visit: http://consumer.huawei.com/ae-en/

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