Dubai, United Arab Emirates, 31 January 2019: Luxury Swiss watchmaker Jaquet Droz and Rivoli Group unveiled an exclusive new version of the brand’s iconic Bird Repeater automaton at Jaquet Droz’s branch in The Dubai Mall. The exclusive launch of the one-of-a-kind watch is part of the city’s largest shopping extravaganza, Dubai Shopping Festival (DSF), an initiative by Dubai Festivals and Retail Establishment (DFRE).
The falcon, the national symbol of the United Arab Emirates, was honoured in the exclusive new model that draws on 280 years of the Jaquet Droz Art of Astonishment. Engraved and painted entirely by hand, the 47mm white gold case presents a desert scene in mother-of-pearl, while the yellow and red gold depicts father and son falconers. This unusually complex automaton comes to life to the sound of an impressive Fine Watchmaking complication: the minute repeater. It can chime the hours, quarter-hours and minutes on demand via the cathedral gongs nestled inside the movement.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment commented: “Jaquet Droz’s exclusive introduction not only celebrates an iconic brand’s remarkable new model, but also the UAE’s distinct heritage. It is the launch of brand exclusives like the Bird Repeater Falcon timepiece that makes the Dubai Shopping Festival so special, and we are grateful to our partners for making this event a must-see element of this year’s festival.”
“Jaquet Droz timepieces have always been inspired by nature, which is very great source of inspiration, for painting and engraving, as well as for our automata, which attempt to replicate the movements of nature. The millennia-old art of falconry, central element of the identity of the United Arab Emirates, also inspires us to realize this exceptional piece. We are very proud to present this unique piece Bird Repeater Falcon in Jaquet Droz boutique in collaboration with Dubai Festivals and Retail Establishment at The Dubai Mall” said Christian Lattmann, CEO of Jaquet Droz.
The stunning one-of-a-kind automaton wristpiece is on display at the Jaquet Droz boutique at The Dubai Mall as part of the 24th DSF celebrations and brand exclusives initiative.
For more information, please visit www.mydsf.ae or @DSFSocial and #MyDSF for the latest news, information and events.
DSF is supported by strategic partners which include: Emirates Airline, Emaar (The Dubai Mall), Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), AW Rostamani Group, Al Futtaim Group (Dubai Festival City Mall), Nakheel Malls (Ibn Battuta Mall, Dragon Mart 1, Dragon Mart 2), Dubai Duty Free, ENOC, Al Zarooni Group (Mercato), Meraas and Etisalat. The key sponsors include VISA and Jumbo.
About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.
About Dubai Festivals and Retail Establishment
The Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Tourism and Commerce Marketing, is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.
About Jaquet Droz
Jaquet Droz celebrates more than 280 years of watchmaking audacity, avant-garde aesthetics, innovative spirit and culture of excellence that have been ingrained in the brand’s DNA from the outset. Extraordinary creations that combine design, materials and craftsmanship with the most incredible refinements of mechanical watchmaking have seduced since the 18th century. To wear a Jaquet Droz watch is to embody the story of visionary genius Pierre Jaquet-Droz and his nature-inspired universe lives on in the desire to cherish this spirit of audacity, aesthetics and excellence, which today tells its own unique story in the world of luxury and fi ne watchmaking. It’s also about telling a second story, unique to each of these exceptional timepieces, whose meticulously assembled miniaturized mechanisms breathe life into dials steeped in poetry.
About Rivoli Group
Since 1988, The Rivoli Group has been building a strong position within the fast-growing retail environment in the UAE and the lower Gulf states to become one of the largest luxury lifestyle retailers in the Middle East offering a wide range of product categories from watches, writing instruments, leather accessories and eyewear.
Matching these luxury and lifestyle brands with impeccable service, the Rivoli Group has set new standards of retailing excellence in the region by establishing retail concepts like Rivoli Prestige, Rivoli, Hour Choice & Rivoli EyeZone www.rivoligroup.com.