LAVA launches revolutionary R5 in the GCC to offer greater user convenience

LAVA launches game-changing cell phone powered by a high-powered processor with extended battery life to offer the user convenience

  • New LAVA R5 is ahead of its time, in terms of features
  • LAVA R5 is powered by Media Tek Helio P22, a 2.0GHz Octa-core processor
  • LAVA R5 comes with dual camera – 16MP front camera with portrait lighting and 13+5MP dual rear camera
  • Priced at Dh799, it offers the best value for money

LAVA International, a global manufacturer of mobile telephony, has launched LAVA R5 – a revolutionary and advanced mobile handset that offers greater customer convenience in extended battery life, better user interface, faster processor, faster video streaming and extended memory – in line with the needs for the upwardly mobile, high-flying and jet-setting customers who are always on the move.

The launch of the LAVA R5 in the UAE and GCC comes at a time, when LAVA International is strengthening its position in India, Asia, Middle East and Africa’s growing mobile handset market. LAVA R5 is the latest handset with great improvement on its earlier product LAVA R3.

Running on the powerful Media Tek Helio P22, a 2.0GHz Octa-core processor, LAVA R5 provides more seamless operation and enjoyable game experience. According to AnTuTu Benchmark, the CPU and GPU performances of LAVA R5 are largely improved by 91.2 percent and 410.3 percent respectively compared to those of LAVA R3.

“Good at integrating the traditional technological product with the fashion elements, LAVA has more than 60 million passionate users around the world today, and we encourage them to embrace their self-expression and an energetic lifestyle.” Eric Chen, Marketing Manager of LAVA International for the Gulf region. “With the launch of LAVA R5, we would like to extend our market share in the GCC and the UAE, where LAVA is a growing and popular brand.”

The latest flagship handset, LAVA R5 comes with a series of robust features with a competitive price of Dh799 apiece, making it stand out from the crowd in the competitive market.

Featuring the remarkable 6GB RAM and 128GB ROM, LAVA R5 brings an entirely new and pleasant experience to its users. The 6GB RAM, backed by the excellent LPDDR4X standard, ensures a faster operation and lower power consumption.

Compared to LAVA R3, the previous flagship model, the data processing speed of LAVA R5 is increased by 64 percent and the usage time is extended by 26 percent, greatly facilitating customers’ experience making it an effortless one. Additionally, the 128GB ROM guarantees users a much bigger storage space.

The LAVA R5 has a 6.22-inch IPS LCD HD+ display. R5 feels modern, thanks to the notch at the top.

Beyond that, LAVA R5 employs the industry-leading 10W fast-charging technique to its massive 3260mAh battery, ensuring a much longer usage time and faster charging speed to help users save their time.

In terms of cameras, LAVA R5 also makes significant improvements both on the hardware and software. The 16MP front camera, backed by an excellent 2.0µm-pixel image sensor to absorb more light, and integrated with the advanced portrait lighting mode, easily provides users with a studio-effect portrait.

The R5 comes with 13+5 MP f/2.0 dual rear cameras and a 16MP f/2.0 selfie shooter. The front camera supports the portrait lighting mode with 6 different options. While the splendid 13MP and 5MP dual rear camera, combining with the intelligent algorithm, can effectively blur the background to help users take a stunning bokeh photo in a breeze.

Key Features:

  1. Memory            : 6GB RAM+128GB ROM
  2. Processor         : Powered by Media Tek Helio P22, the 2.0GHz Octa-core processor
  3. Display             : 6.22-inch notch full display
  4. Front Camera   : 16MP front camera with portrait lighting
  5. Rear Camera    : 13+5MP dual rear camera
  6. Battery             : 3260mAh battery with 10W fast charge

Comparison of LAVA R5 and LAVA R3

  R5 R3
Rear Camera 13+5MP, f/2.0, dual LED flash 13MP, f/2.2, single flash
Front Camera 16MP, f/2.0, screen flash 8MP, f/2.0, single flash
Chipset MT6762, Octa-Core, 2.0GHz MT6739, Quad-Core, 1.3GHz
Display 6.22”, notch full display, HD+ 5.7”, full display, HD+
Memory 6GB+128GB/4GB+64GB 3GB+32GB
System Star OS 5.1

based on Android 8.1

Star OS 4.2

based on Android 7.1

Battery 3260mAh 3000mAh
Fingerprint 0.23s 0.2s
Face Unlock 0.26s 0.8s

Editor’s Notes

About LAVA

LAVA is one of the fastest-growing smartphone brands in the world with the superior quality and best price. It’s highly acclaimed by young, upwardly mobile customers who are increasingly relying on their smartphones.

As one of the leading global company in the mobile industry, LAVA has sold over 60 million handsets to more than 28 countries and regions since 2009, including Thailand, Nepal, Bangladesh, Sri Lanka, Pakistan, Indonesia, Mexico, Egypt, and the Middle East.

For more information about LAVA, please visit official website:http://www.lavainternational.com/ 

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