Italy exhibits at AEEDC as the country strengthens its position among the top ten leading providers of dental products in the UAE

  • Italian Trade Agency (ITA) and The Italian Dental Industries Association (UNIDI) have organized the participation of 26 leading companies at the Italian pavilion at AEEDC from February 5-7, 2019
  • Italy is the ninth largest supplier of dental products to the UAE, with total sales of 22 million euros and a market share of 4.2%
  • Within the first 10 months of 2018, Italy also became the topmost supplier of sterilizing machines to the UAE, with a market share of 44.5%

Dubai, UAE; February 04, 2019: As UAE’s dental sector continues to grow, Italy has cemented its position as a leading supplier of dental care products in the market. At AEEDC, the leading trade fair for the regional dental industry, top Italian companies will display latest technologies and methods used to solve challenging dental care problems. The 26 companies brought together by Italian Trade Agency (ITA) and The Italian Dental Industries Association (UNIDI) will showcase the latest developments and products in the fields of Prosthodontics, Oral and Maxillofacial Surgery, Laser Dentistry, Oral Implantology, Aesthetics, Anesthesia, Orthodontics, Dental Hygiene, Dental Laboratory Technology, Cosmetic Dentistry, Craniofacial Surgery and other dental disciplines.

Italy is today the ninth largest supplier of dental products to the UAE, with total sales of 22 million Euros and a market share of 4.2%. In the first 10 months of 2018, Italian exports to the UAE showed a growth of almost 5% compared to 2017.  In the first 10 months of 2018, the most exported Italian products were the sterilizing machines, with a total amount of 3.8 million Euros, which is an increase of five times higher than in the previous year. The second supplied Italian medical products to the UAE are surgical instruments, which have seen an increase of 4.7% compared to 2017. The third largest Italian product imported by the UAE for the dental market is dental hygiene supplies, worth 2.8 million Euros.

SUP121016-JB-GIANPAOLO – Gianpaolo Bruno, Italian Trade Commissioner to the UAE, Oman and Pakistan, Italian Trade Commission, Trade Promotion Office of the Italian Embassy at Dubai Internet city on Wednesday 12, October 2016. Photo by Juidin Bernarrd

According to Gianpaolo Bruno, Trade Commissioner to the UAE, Oman and Pakistan, ITA: “The demand for ‘Made in Italy’ dental supplies to the UAE continues to grow. This year we have 26 manufacturers of equipment and consumables for dentists and dental technicians participating in AEEDC. Within the first 10 months of 2018, Italy was ranked as the seventh largest supplier of dental hygiene care products in the UAE, with a market share of 4%. During the same period Italy also became the topmost supplier of sterilizing machines to the UAE, with a market share of 44.5% in a market with an overall value of about 5.2 million Euros and achieving a total growth of 62.8% compared to 2017. So, there are great opportunities for cooperation for Italian dental industry in the UAE market and we are proud to bring together leading Italian companies to AEEDC to explore further growth opportunities in the region.”

Italy is also the sixth largest trading partner for dental implants in the UAE and leading supplier of dental drills in the UAE, strengthening its position with a market share of 46,4% and a 10% growth in sales last year. In the supply of X-rays machines, Italy is the fourth supplier in the UAE, with a 20% growth in sales compared to 2017.

“Italian dentistry industry is also ahead in dental research and the continued development of new materials and techniques, making great contributions to dentistry. Dentists are instrumental in the early detection of oral cancer and medical conditions. Governments in the region are investing heavily in medical and dental care and Italy has the knowledge and research capability to contribute to the changing dental market,” adds Gianpaolo Bruno.

The Italian pavilion will be located at stands 4A07 – 4C21 at Hall 4 in DWTC from February 5-7, 2019. AEEDC is the largest dental event in the MENASA region and is now in its 23rd edition. More than 150 international and regional speakers will deliver lectures and hands-on workshops on various aspects of dentistry at the event. The exhibition will display the latest technologies and products from more than 2,484 exhibiting companies.

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