Casio launches latest BABY-G model with tribal pattern design

Stylish and vibrant watch design for fashionable women available at Nuna Atelier store and the Concepts store

February 4, 2019

A watch is an essential accessory that completes a woman’s overall look. It adds vitality, sophistication, and excitement to a simple yet chic and classic get-up normally donned by fashionable ladies who are always on the go. Whether for work or for play, dressing up will not be as vibrant and fun without wristwatches to match her chosen outfit.

With this in mind, a simple wristwatch will not do because women do not compromise on both design and functionality. CASIO’s limited edition BGD-560-1 model is a timeless timepiece designed to support women’s free expression of themselves through fashion and personal style. The newest addition to the modern and edgy BABY-G collection stands out because of its beautiful, vibrant, and unique tribal pattern design.

CASIO is taking the local launch of BGD-560-1 to new heights by working hand-in-hand with Nuna Atelier Creative Director Noura Al Alawi. Both are collaborating for the exciting official reveal of the watch in the UAE slated today (January 30, 2019) at the Concept store – City Walk in Dubai.

The tribal pattern is printed on the model’s classic and comfortable slim band. An excellent watch to mix and match with different styles of women’s wear, this digital timepiece with its popular square face shows CASIO x Nuna Atelier’s unique vision. Thanks to its exquisite design, it is a must-have among fashionable ladies who are into street style fashion.

Koji Naka, Managing Director, CASIO Middle East, said: “Our team up with Noura Al Alawi of Nuna Atelier reflects both parties’ commitment to bring in sport-chic, vibrant and unique products. The trendy, statement watch truly exudes a cool and tough character that fits the active lifestyle of independent women in Dubai, the UAE, and the whole of the GCC. The wearers will find the new model’s fashionable, street style look very attractive, with its chic and one-of-a-kind features highly appropriate for both work and leisure. By wearing the latest model that carries the BABY-G brand’s DNA, any woman will standout wherever they go and whatever endeavors they choose to follow. We are thrilled to have Noura Al Alawi on board on this project and share this same vision and mission with us.”

Al Alawi: “The BABY-G, BGD-560-1 model watch is going to be a fun fashion accessory that will put new sophistication to a woman’s wardrobe without breaking the bank. Since it is not overly bulky, it is feminine and ideal for a lady’s wrist size. Wearers can mix and match the timepiece with their jewelry as well. They can wear it every day if they like because of the versatility and creativity of the watch’s design. I am a proud partner of CASIO in its effort to offer modern women with a beautiful option to express themselves.”

“As the distributor of CASIO watches in the UAE, MidAsia is proud to collaborate with Nuna Atelier and bring the CASIO brand to its customers via the local launch of the limited-edition BGD-560-1 model. Through this collaboration, we hope to reach out to a much larger base of fashion-oriented customers and ladies here in the UAE, who are looking for vibrant and exclusive timepieces,” said Suresh Somanath, General Manager, MidAsia Trading LLC.

Industry influencers graced the high-profile launch, which featured a fashion show and enlivened by Fafa and Shebani’s music and performances. The limited-edition model will be sold at Nuna Atelier store and the Concepts store.

“The latest Baby-G timepiece fits well the taste and style of modern women in the region. With its unique fusion of function and fashion, this is a new worthy addition to their collection. We are confident of our target market’s positive response to the product once it becomes available at the two stores thanks to its appealing and attractive features and design,” Mahmoud Al Jabsheh, Deputy General Manager, CASIO Middle East FZE, concluded.

About CASIO Middle East FZE

CASIO Middle East FZE is the regional subsidiary of CASIO Computer Co. Ltd., overseeing sales and marketing activities across the Middle East & Africa. CASIO has been supplying products to countries in the Middle East & Africa through sales agents since the mid-1970s. Beginning in October 2013, CASIO Middle East FZE has been working in tandem with sales agents in each of the countries and carrying out sales and marketing activities tailored to these countries. By promptly supplying products and services suited to local tastes and lifestyles, the company intends to popularize CASIO products and expand its business in the region.


Nuna Atelier is a Dubai based clothing brand established in 2011. The brand operates as the main fashion retailer under Noora Belle Fashion LLC. Nuna Atelier is exclusively showcased through the Nuna Atelier showroom, selected fashion & lifestyle boutiques, curated pop-ups, and international fashion

​Nuna Atelier’s eclectic and contemporary Throw-ons have already been seen on industry peers such as model Kendall Jenner, celebrity A-listers such as Khloe Kardashian and many other fashion forward bloggers. The collections are constantly evolving in technique and individuality, creating a unique benchmark for designers stemming from the region.

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