Cathay Pacific opens The Sanctuary by Pure Yoga

  • Stretch, relax and rejuvenate
  • Hong Kong’s home airline creates dedicated yoga and meditation space at The Pier Business Class lounge

A visit to Cathay Pacific’s Business Class lounge at The Pier in Hong Kong has just become even more beneficial for mind, body and soul following the opening of The Sanctuary by Pure Yoga.

Designed in partnership with The Pure Group, The Sanctuary by Pure Yoga is a 700 square-foot area divided into two zones – The Body Sanctuary, which is dedicated to yoga, and The Mind Sanctuary, where travellers can meditate to focus and calm the mind.

Cathay Pacific General Manager Customer Experience and Design, Vivian Lo said: “Wellness is becoming increasingly important to our customers and The Sanctuary by Pure Yoga in our Pier Business Class lounge is the perfect place to relax before a flight. We listen to the needs of our customers and continuously evolve to improve their experience with us.

“Whether it’s dining at our popular Noodle Bar, catching up with some work, or enjoying a drink at the bar or at the Teahouse, there are myriad ways for our customers to spend time at the lounge. Now they’ll also be encouraged to meditate and practice yoga before flying with us.”

The Body Sanctuary

Among the wellness offerings, The Body Sanctuary provides travellers with a space for gentle yoga with guided videos led by Pure Yoga teachers. There’s also a secluded space for self-practice. Seated stretching is an alternative option; chairs overlook instructions on how to stretch different parts of the body whilst seated. The exercises are designed to improve circulation, enhance joint mobility and relax the mind for a comfortable and restful journey.

The Mind Sanctuary

Within The Mind Sanctuary there are two types of meditation on offer. The first is audio meditation: four cushioned pods are equipped with noise-cancelling headphones and iPads, and customers can listen to guided meditation sessions narrated by Pure Yoga’s expert teachers. The second is gazing meditation: comfortable cushions overlook graphics placed on the wall ahead and facilitate Trataka yoga practice.

These practices help to improve focus, memory and visualisation skills, as well as centering the mind in a state of awareness and attention.

The Body Sanctuary

The Mind Sanctuary

Wellness on the ground and in the air

The Sanctuary by Pure Yoga is the latest collaboration between Cathay Pacific and the Hong Kong-headquartered Pure Group following the January 2018 launch of ‘Travel Well with Yoga’, a series of inflight videos to help passengers ease into their journeys with meditation and yoga.

Additionally, Diamond and Gold Marco Polo Club members arriving in Hong Kong on Cathay Pacific or Cathay Dragon flights are given complimentary one-day access to any Pure Fitness centre or a choice of any Pure Yoga class up to 12 times a year.

Pure Group Regional Marketing Director Gary Wise said: “We’re delighted to extend this fantastic partnership between Pure Yoga and Cathay Pacific, giving people even more chance to feel the benefits of yoga and meditation on their travels. No matter how rushed the trip is, just a few minutes of calm can make all the difference.”

The Sanctuary by Pure Yoga is open to travellers who have access to Cathay Pacific The Pier Business Class Lounge at Hong Kong Airport, as well as Diamond, Gold and Silver Marco Polo Club members. Cathay Pacific and Cathay Dragon First and Business Class passengers will also be able to enjoy the new offering.

About the Cathay Pacific Group

The Hong Kong-based Cathay Pacific Group offers scheduled passenger and cargo services to over 200 destinations in Asia, North America, Australia, Europe and Africa, using a fleet of more than 200 aircraft. The company is a member of the Swire group and is a public company listed on the Hong Kong Stock Exchange. The Group has made substantial investments to develop Hong Kong as one of the world’s leading global transportation hubs. Cathay Pacific is a founder member of the oneworld global alliance. For more information, please visit www.cathaypacific.com.

About The Pure Group and Pure Yoga

Founded in 2002 and headquartered in Hong Kong, The Pure Group is Asia’s leading premium lifestyle brand that includes Pure Yoga, MyPureYoga.com, Pure Fitness, Pure Apparel and nood food. The Pure Group is an integrated community dedicated to helping people lead a happier, balanced 360˚ lifestyle. The Group currently has over 80,000 clients and more than 2,000 employees.

Pure Yoga offers exceptional teaching, facilities and environments that inspire people of all ages and abilities to make yoga part of their lives. With locations in Hong Kong, Shanghai, Beijing, Singapore and New York, Pure Yoga connects practitioners and teachers on a global level by fulfilling diverse needs through various yoga offerings and a team of internationally recognised teachers. For more information, please visit www.pure-yoga.com.

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