2018 GOOD DESIGNTM Award

Rado HyperChrome Ultra Light Limited Edition wins prestigious design prize recognising excellence and innovation

(Lengnau, Switzerland – January 2019) For the 8th year in a row, pioneering Swiss watchmaker Rado has received a prestigious GOOD DESIGN Award from The Chicago Athenaeum Museum of Architecture and Design.

This year’s prize was awarded for the HyperChrome Ultra Light, a new product in the 2018 collection that was created with lightness in mind. It was made using Rado’s innovative ultra-light high-tech ceramic (Si3N4), which is half the weight of standard Rado high-tech ceramic but even harder and more scratch-resistant. It is a truly exceptional material.

The super modern materials and Rado’s signature monobloc case construction contrast strongly but impressively with the dial design. Taking its inspiration from 20th Century pocket watches, the understated simplicity and unparallelled legibility of the sunray high-tech ceramic dial gives the watch a classic appearance.

Drawing inspiration from the past but with one eye firmly on the future, the HyperChrome Ultra Light is sure to appeal for as many years as it is guaranteed to look good.

The HyperChrome Ultra Light was recognised in this year’s awards in the ‘Personal’ category. The jury looks for “quality design, function and aesthetics at a standard beyond ordinary consumer products.” Rado is proud to have been recognised for its dedication to fulfilling this criteria in its continued mission to produce watches designed to stand the test of time.

About Rado

Rado is known as the Master of Materials for the way it has revolutionised traditional watchmaking, leading the industry by introducing high-tech ceramic, ultra-light high-tech ceramic, colourful high-tech ceramic and CeramosTM to its design-led collections. An award-winning designer with numerous prestigious international prizes to its name, and considered the most forward-thinking design player in the watch industry today, Rado has always been a pioneer and leader, setting the standard and raising the bar.

About GOOD DESIGN™

GOOD DESIGN™ is a prestigious, recognised, and longstanding design award programme organised annually by The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies. The trademarked awards were founded in Chicago in 1950 by renowned architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, Jr.. GOOD DESIGN covers new consumer products designed and manufactured in Europe, Asia, Africa, and North and South America.

HyperChrome Ultra Light Limited Edition

Ref. 766.6035.3.125

Movement       ETA A31.L02, automatic, 21 jewels, 3 hands, date at 3 o’clock,

64-hour power reserve, black oscillating rotor, decorated movement,                                                 black anodised aluminium bridges and plate, exclusive to Rado

Case                 matt ultra-light high-tech ceramic (Si3N4 silicon nitride), (TiN Titanium Nitride) case, monobloc construction

                          hardened grade 5 titanium side inserts

                        matt ultra-light high-tech ceramic (Si3N4 silicon nitride), (TiN Titanium Nitride) case back with sapphire crystal

                        hardened grade 5 titanium crown

                        curved sapphire crystal with anti-reflective coating on both sides

                        water-resistant to 10 bar (100m)

                        special engraving on case back: LIMITED EDITION ONE OUT OF 500

Dial                  brown sunray high-tech ceramic dial, bronze coloured Roman numerals

                        bronze coloured moving anchor symbol

                        bronze coloured printed Rado and Automatic logos

Hands              bronze coloured

Strap                brown vintage look leather

                        hardened grade 5 titanium pin buckle

Dimensions     43.0 x 50.5 x 11.2 (WxLxH in mm)

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