SriLankan Airlines, the Official Airline Partner of the forthcoming IRONMAN® 70.3® event scheduled to take place in Colombo on 24th February announced that as many as 22 triathletes have so far confirmed their participation and several more are expected to participate.
The IRONMAN® 70.3® is a grueling contest with a 1.9 kilometer swim course followed by a 90.1 kilometer bike course and ending in a 21.1 kilometer run course and will see the participation of prominent triathletes from the UAE, Jordan, Egypt, Qatar, Kuwait and Jordan amongst others.
To support the participation of the Middle East triathletes, SriLankan Airlines is also sponsoring the visit of a high profile team of sports media from prominent Arabic and English mainstream news titles to report the event.
Prominent among the GCC media titles that have confirmed their presence at the event include: Al Madina from Saudi Arabia, Al Shahed from Kuwait, Al Watan from Oman, Emarat Al Youm. From the UAE Sports 360, Gulf Daily News from Bahrain and The Peninsula from Qatar who will all be represented by senior sports editors and photographers and operate from a purpose built media center at the venue.
Annually over 250,000 athletes participate representing more than 200 countries at 130 events globally and the numbers have been growing since the event’s inception 39 years ago. Last year’s event attracted over 2,000 sportsmen, accompanied by accompanying sports travellers, their families and friends. In addition, a vast entourage of media also attended the event from around the world and in addition to covering the event, enjoyed a uniquely Sri Lankan experience. SriLankan Airlines also aligns with the concept of health and wellness by embracing an active life style.
SriLankan Airlines’ participation as the Official Airline Partner of the event is designed to promote Sri Lankan as a preferred host venue for international sporting events and by positioning Colombo as the destination of choice for iconic sporting events.
In addition to attracting top triathletes from around the world, the event generates global media exposure across broadcast media, sports channels and print and online media with 15 billion media impressions annually and the series of events around the world attract over 6 million+ spectators.