Pret-A-Gratitude – Vision to make fashion that matters.
The label’s current Pre-Fall 19 collection, fresh off the Arab Fashion Week runway, features a culmination of contrasts and unexpected dualities. Drawing crossovers between technical sportswear, cosmopolitan luxury and confident minimalism the collection expresses a narrative that oscillates between bold, attitudinal streetwear and a refined, considered urban style.
With carefully curated looks that blend clean design silhouettes and effortless quirk with a happening, urban sensibility, BLSSD’s design aesthetic is inspired, informed and expressed by surprising juxtapositions and unique design duality. Where utility meets comfort, work becomes play, contemporary acknowledges classic and street embraces sophistication.
Combined with the label’s always adventurous, positively provocative, universally inquisitive and at the same time beautifully feminine and playful approach that results in unexpected fusions of trendsetting street luxe.
BLSSD as a contemporary, thought-provoking fashion label was born with a purpose and structured as a social enterprise that believes in the universal power of empathy, authenticity and above all true gratitude.
Launched in 2015 by Lama Riachi a Masters Degree graduate of the region’s leading visual arts and design institution Académie Libanaise des Beaux-Arts (ALBA) and one of the most accomplished Creative Directors in the design and communication industry.
As a cancer survivor Lama saw an opportunity to create a fashion label that went beyond just aesthetics and image. A brand that was born to connect, had a voice & vision and gave back by supporting those affected by cancer. A brand with a DNA of fierce gratitude and a mission to make fashion that matters.
The BLSSD range is available in select designer pop-up spaces and boutiques in Dubai and Beirut, including the Mojo Gallery in Alserkal Avenue, as well as online for pre-order at www.blssdfashion.com.
About Blessed (Together):
Co-founded by Lama Riachi, an accomplished Creative Director and cancer survivor, Blessed (together) is a growing support group dedicated to providing emotional, educational, logistical and financial support to anyone whose life has been touched by cancer. A simple philosophy of acknowledging the positive in everything everyday forms the group’s foundation.
The BLSSD fashion label is the key revenue driver helping facilitate treatments for cancer patients who don’t have insurance, pay for expensive ongoing checkups and medicines, make sure patients get their chemotherapy on time, provide logistics for anyone who has to commute far for treatment, and help terminal case patients reunite with their family and loved ones.
Currently, Blessed (together) support group has 165 active members including cancer patients and survivors, care givers and health care professionals.