Microsoft demonstrates ground breaking technologies in Financial Services Industry, at MEFTECH 2019

Company participates as Gold Sponsor and reaffirm steadfast commitment to Saudi Arabia’s growth trajectory in the fintech sector and its realisation of Vision 2030 initiatives

28, February Riyadh, Kingdom of Saudi Arabia – Reaffirming its long-standing commitment to drive digital transformation across the Kingdom of Saudi Arabia, Microsoft this week participated as Gold Sponsor at the second edition of MEFTECH 2019 held in Riyadh. The company highlighted the importance of cloud and Artificial intelligence in the financial services industry and discussed trends and opportunities within the sector.

The two-day event organised by mada and SADAD Payment, showcased different technological solutions focusing on digital economy, blockchain, mobile payments and artificial intelligence within the ecommerce space. Over the years MEFTECH has brought more than 8000 financial services experts and more than 1000 technology providers across Bahrain, Dubai and Abu Dhabi.

“Saudi Vision 2030 amplifies that sophisticated digital infrastructure is integral part in advancing across industries. Microsoft’s participation at this revolutionising event, reiterates our support to the government in realising these ambitions.” said Thamer Alharbi, President, Microsoft Arabia. “This platform offers the greatest of opportunities for us and our customers to demonstrate the power of AI in the Banking and Financial Services industry. AI and Data is playing an increasing role in digital transformation journeys- delivering the power to engage customers, empower organisations, optimize operations and reinvent the way financial institutions deliver key services to its customers.”

Microsoft experts participated in round table and panel discussions during MEFTECH to highlight new intelligent technologies and their ability to engage, empower, optimise and transform the FSI sector. Yasar Yilmez, Head of Financial Services, Middle East, Africa, Turkey and Pakistan, lead the round table discussion on innovative business models for banking. Ali Nanji, Industry Principal, Banking & Capital Markets and Insurance, discussed how go-to devices play an important role for consumers in Saudi Arabia and how devices can make an integral part of brand loyalty experience.

Microsoft also showcased its broad range of AI solutions at the company’s booth. Visitors gained the opportunity to get hands-on exposure to some of the most cutting-edge solutions in the industry.

About Microsoft and Microsoft Arabia Ltd. 

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and cloud solutions that help people and businesses realize their full potential. Microsoft Arabia Ltd. opened its Saudi-based headquarters in 1998. Today, Microsoft Arabia oversees Microsoft activities in Saudi Arabia and has offices in Riyadh, Jeddah and Dammam. For more info please visit Microsoft Arabia Ltd. http://www.microsoft.com/en-sa

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