GHAWALI ANNOUNCES GHAWALI 2.0 WITH THE LAUNCH OF AL LAYLAA

Forward thinking but respectful to tradition, Ghawali reveals Al Laylaa line.

Illustrating the nuances of the ambient Arabian night sky, Al Laylaa opens with a captivating overture of apple and cardamom, complimented by a vibrant floral heart, and a deep and delightful base of vanilla and sandalwood.

Al Laylaa – Oriental Floral

Top Notes: Cardamon, Apple, Sage

Middle Notes: Rose, Violet, Jasmine

Base Notes: Vanilla, Sandalwood, Musk, Ambrox, Patchouli

Established in 2016, based on its intimate understanding of the Middle East, Chalhoub Group distinguished a remarkable gap in the market and developed its own luxury and contemporary fragrances experience revolving around oriental rituals: Ghawali.

To inspire, elevate and move forward, the brand partnered up with four regional ambassadors.

Born out of tradition, but leading the way today, Ali Mostafa, Hatem Al Akeel, Arwa Al Banawi and Sara Al Madani were chosen to represent the new Al Laylaa range. Each one of the four ambassadors symbolically explore one’s duality and stimulates today’s generation to move forward.

The Ambassadors

Ali Mostafa, a British-Emirati filmmaker, director and producer who is credited as the director of the first Emirati feature-film, City Of Life in 2009. Film has always been a central part of Ali’s life since his childhood and so he decided to pursue his goal in 2003 when he enrolled at the London Film School. Setting up his own production company AFM Films on his return, Ali has worked on short films and TV commercials for over 10 years. As one of the pioneers in the Emirati film industry, he was soon to gain recognition for his directorial talent. Ali received accolades as ‘Best Emirati Filmmaker’ by the Dubai International Film Festival, Digital Studio magazine awarded him ‘2010 Young Filmmaker of the Year’ and Variety magazine quoted that he has proven to be the Gulf’s first director of international standing.

Ali’s latest feature The Worthy premiered at the BFI London Film Festival in October 2016, and received a gala premiere at the Dubai Film Festival in December 2016. A thriller set in the dystopian future where water is scarce, arguably Ali’s finest work to date, was released to critical acclaim on February 23, 2017.

A husband, and father to his three children, Ali also spends his time on humanitarian causes having participated in projects with Oxfam, whilst having also taken on the role of goodwill ambassador for Visit Britain.

Arwa Al Banawi, Saudi designer Arwa Al Banawi grew up in Jeddah, and spent most of her upbringing in Switzerland. Arwa began her journey into fashion as a fashion and lifestyle blogger from her hometown of Jeddah, Saudi Arabia. On moving to Dubai in 2012 Arwa took up a career in banking whilst taking up short courses in Fashion Design with London College of Fashion. On realizing her true passion lay in design she decided to launch her debut collection of ready to-wear suits and shirts in 2015.

Hatem Al Akeel, a Saudi Award Winning Fashion Designer and Entrepreneur. He is at the end of this fashionable brand Toby between tradition and Modernity. His designs have embraced the true essence & spirit of fashion and the label has captured the Zeitgeist of our times & catapulted the beloved thobe onto the international fashion radars all over the globe from the onset of this truly innovative & inspiring label on the Middle Eastern markets.

Sara Al Maddani, Her Excellency Dr. Sara Al Madani is a well-known serial entrepreneur in the field of fashion, Restaurants, tech and more. In 2014, she was selected by His Highness Sheikh D.r Sultan Bin Mohammed Al Qassimi as a board member at Sharjah Chamber of Commerce and Industry, making her the youngest on the board.

In 2017 Sara was selected to be on the board of the UAE SME Council in the ministry of economy of Dubai. Sara was inspired to start her own business at the age of 15. Following her success as a young entrepreneur and business woman, Sara was selected to inspire women in the UAE to be more active and self-confident in order to achieve business success. Recognized for her creativity and hard work, Sara is an honored speaker in many universities, colleges and institutes. She truly believes that it is important to be an active member of the community, inspiring the younger generation and continuously sharing knowledge, experience and information therefore she started her public speaking journey, speaking and giving Keynote speeches in more than 183 events in the year 2016 – 2018. 

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