Al-Futtaim Honda launches the all-new Honda HR-V

Entry-level SUV completes Honda’s SUV line-up

Dubai, March 10, 2019: Al-Futtaim Honda, the exclusive distributor of Honda cars, bikes, marine engines and power products in the UAE, has announced the launch of the all-new Honda HR-V.

The HR-V marks the presence of an entry level SUV from the Honda range and this 5-seater vehicle has been positioned as a fun and sporty SUV which has been designed for life. The HR-V comes in three grades – the DX, LX and top-of-the-range EX and is available across all Al-Futtaim Honda showrooms in the UAE.

Commenting on the launch, Eric Benavente, Managing Director for Trading Enterprises said, “With the addition of the HR-V, the Honda SUV line-up is now complete. The HR-V falls in the SUV sub-compact segment – which is the fastest growing not only internationally but also in the UAE. The HR-V brings the latest in Honda’s design both on the inside and outside and is positioned as a fun and sporty SUV which has been designed for life. We are extremely excited to launch the vehicle in the UAE and ask our customers to take one for the test drive.”

city night scenes at shenzhen,china; Shutterstock ID 631886744; Purchase Order: –

Exterior Styling

The all-new HR-V receives exterior styling that expands its appeal to the millennials. The grille is enhanced by a new interpretation of the “flying wing” rendered in dark chrome and extending over the new projector-style headlights.

Under the chrome band, the grille opening has been restyled to emphasize a wide look and the fog light housings have been enlarged to help give the HR-V a more aggressive stance. Also, in the front is a sporty front bumper that gives it an elegant yet rugged look, while the rear Taillights with Integrated LED Light Bars give the HR-V a distinctive, sporty look.

New to the SUV-B segment is the Panoramic Sunroof, in the EX grade, making the HR-V feel like a large sporty SUV ready for the next adventure. The HR-V is flanked by 16” alloy wheels for the DX grade and 17” alloy wheels for the LX and EX grade.

Interior Styling

The all-new HR-V boasts of a youthful vibe with unique styling touches. The intuitively designed HR-V cockpit ensures that everything is where you need it. The elegant dashboard includes the very latest technology, it’s incredibly easy to understand and use. Beige Fabric (DX and LX Grade) and Beige Leather (EX Grade) gives the interior of the HR-V a premium comfort feel.

Designed to adapt to your lifestyle, the HR-V gives you a clever, comfortable and capacious interior. A centrally-mounted fuel tank provides the HR-V with a huge boot and Honda’s novel 2nd – Row Magic Seats are further evidence of smart thinking. The 2nd – Row Magic Seats are designed to configure in lots of useful ways to increase its carrying capacity.

The HR-V, like the Jazz, also has the feature of the 60:40 split rear seat. These ingenious split seats can dive down to the floor, making a large space truly vast, or tip up to allow for sideways loading of awkward objects like a bicycle. With the new stay-spring mechanism for the hatch, it’s now easier than ever to access HR-V’s cargo space of 1,456 litres. HR-V also offers up to 100.1 cubic feet of passenger space with abundant rear seat head and legroom, especially considering HR-V’s compact outer dimensions.

Some of the other features are a 6.8-inch Display Audio with Touchscreen (LX and EX Grades) with USB and HDMI ports that allow you to connect your smartphone and use its features such as playing your favourite music and using the phone book to make calls to your contacts. A Multifunction steering wheel puts the audio and cruise controls at your fingertips making it a driver-friendly interface. The HR-V EX Grade features automatic climate control where you can adjust the temperature of the cabin with the touch of a button. Standard on LX and EX models are Smart Entry and push-button start.

Powertrain

The HR-V has spirited engine performance matched with low running costs. It features a responsive 140hp @6500rpm and a torque of 172 N-m @ 4300 rpm on a 1.8L i-VTEC petrol engine which maximizes economy and efficiency, achieving 16.9 km/l, on a tank of fuel.

The HR-V is front-wheel drive, driven by a 7-speed fully-automatic CVT (Continuously Variable Transmission). With the CVT transmission, you have the ability to drive the car in a relaxed, automatic mode or you can change gear using the racing car-inspired, steering wheel-mounted paddle shifters (on EX grade only).

At full throttle, the CVT features revised shift mapping that, under hard acceleration, more closely resembles the stepped gear changes of a conventional fixed-gear transmission. This “stepped” feel gives the HR-V a more familiar feel during acceleration, while also helping to reduce interior noise levels. Additionally, HR-V’s CVT uses a more refined and natural feeling engagement, staying at lower revs more often.

Chassis and Suspension

The chassis incorporates a centrally mounted fuel tank, which provides perfect weight ratio and concentrates the mass in the centre. This in conjunction with the amplitude reactive dampers gives the HR-V excellent driving dynamics and helping in minimizing body roll.

Safety and Driver Assistive Technologies

The 2019 HR-V also benefits from a standard list of active and passive safety features. This includes Vehicle Stability Assist™ (VSA®) with traction control, driver and passenger front airbags standard on all grades, side airbags and side curtain airbags on the EX grade only, Electronic Brake Distribution (EBD), Tire Pressure Monitoring System (TPMS), Hill Start Assist (HAS) and Honda’s next-generation Advanced Compatibility Engineering™ (ACE™) body structure.

EX grade features a multi-angle rearview camera with wide view feature. All grades also feature LED Daytime Running Lights (DRL) and rear corner parking sensors only in the LX and EX grades.

Grade and Color Availability

The all-new HR-V is available in three grades – DX, LX and EX and in one interior colour – beige with black combination with various exterior colour options as below:

  • White Orchid Pearl
  • Lunar Silver Metallic
  • Modern Steel Metallic
  • Crystal Black Pearl
  • Passion Red Pearl
  • Brilliant Sporty Blue Metallic

The Honda HR-V starts from AED 69,900. For more information, call 800 HONDA (46632) or visit http://www.honda.ae.

About Al-Futtaim Honda

Al-Futtaim Honda, part of Al-Futtaim Automotive, is the sole distributor for Honda vehicles, motorcycles, marine engines, power products and parts. Recognised as one of the largest independent Honda distribution companies in the world, Al-Futtaim Honda is supported by a network of 10 modern showrooms and 11 after sales facilities and five retail part counters located across the UAE. The flagship Honda Dubai Festival City showroom was officially confirmed by Honda as the largest Honda showroom in the world. For more information, please visit www.hondauae.ae, Honda UAE Facebook page: facebook.com/HondaUAE or call 800 HONDA (800 46632).

About Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into four operating divisions; automotive, financial services, real estate and retail; employing more than 42,000 employees across 25 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information visit: www.alfuttaim.com

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