Pure Gold Jewellers launches heartfelt ‘Mum’ diamond pendants for Mother’s Day

Dubai, United Arab Emirates; 10 March 2019: Those looking for the perfect Mother’s Day gift, to express their love for the most important woman in their life, can choose from Pure Gold Jewellers’ exquisitely designed diamond pendants, lovingly engraved with the word ‘Mum’. Another edition with ‘Ummi’ in Arabic calligraphy, is also available in stores.

The award winning jewellery retailer has truly captured the often-unspoken love everyone has for their mother through heart and droplet shaped gold and diamond pendants.

According to Karim Merchant, CEO & Managing Director, Pure Gold Group: “A mother is the queen of any family, but she never acts like one as she is always busy looking after her family and meeting everyone’s needs. Our ‘Mum’ pendants are sentimental and expressive and, are the perfect keepsake any mother would cherish.”

The ‘Mum’ pendant features double layer hearts with ‘Mum’ carved in the centre. The outer layer is 18 karat gold and inner layer sparkles in finely cut diamonds. This beautiful pendant is available for AED 1,299.

The ‘Ummi’ pendant, also available at the same price, is in the shape of a droplet with an outer layer of gold and exquisite diamonds in the inner layer with ‘Ummi’ lovingly engraved in the centre.

In addition, Pure Gold Jewellers also offers a gift voucher of AED 500 on purchase of any special edition Mother’s Day pendants from March 7-23, 2019.

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