Hisense Debuts the Latest Breakthrough in Display Technology with the Unveiling of its 100-inch 4K UHD Laser TV in the UAE

Dubai, United Arab Emirates, April 3, 2019 — Hisense®, a leading television and appliance manufacturer and UEFA EURO 2020™ partner, launches one of its strongest product present to date. As an international brand excelling in meeting consumer needs across markets, Hisense is exhibiting its ultra-premium TVs that push the boundaries of display technology, including an unbelievably-thin self-contained TV.

It’s time to rethink TV. Hisense launched the 100-inch 4K UHD Laser TV which is the latest addition to the award-winning series.  The 4K Laser TV has the X-Fusion Laser Light Engine™ which can accurately display a wide array of colors and hues. The Hisense Laser TV can reach 115% of DCI-P3 color space which most regular LED TVs cannot achieve. The Laser TV which comes the TI DMD® chip enables the reproduction of amazingly fast motion speeds with a 32 micro-seconds refresh rate for 8.3 million pixels, creating an unrivaled viewing experience that must be seen to be believed. Where giant LED screens have an ugly, intrusive installation, the Hisense Laser TV’s thin, lightweight, 100″ screen fits snugly on the wall wirelessly and elegantly. It doesn’t require a specially darkened environment or messy equipment like most projectors styled as TVs do. The Hisense Laser TV will make you see your walls in a whole new light. Add JBL® surround sound, a TV DVB-T2/S2 tuner, Wi-Fi and tons of built-in apps and you have Hisense 4K Laser TV as a truly amazing package at an unbeatable value.

During a lavish event held at Atlantis – The Palm, in Dubai, where 170 delegates from 26 countries in MEA region had participated, the Global CEO of Hisense International Ltd. Mr. Xin Liu, along with Mr. Jerry Managing Director of MEA region, and Mr. Jason Managing Director of Hisense Middles East, launched the 100-inch 4K UHD Laser TV in the Middle East and Africa region.

“More and more customers are demanding larger-than-life televisions and we’re thrilled to announce the Laser TV range in our 2019 line up.” said Mr. Jerry.

“This big and elegant TV is yet another example of our commitment to bringing consumers more choice at the premium end of the market” he said.

“Globally, Hisense has invested heavily in the research and development of its proprietary laser technology, and the result is a truly innovative and exceptional TV, that provides an unparalleled home cinema experience.” said Mr. Jason, Managing Director Hisense Middle East.

Hisense MENA has gained substantial brand awareness and a continuously growing consumer base. In 2018, the business of the TV category has increased by 14% over 2017 even though most markets in the GCC showed a decline. The year 2019 will be an ambitious year with Hisense targeting its TV business growth of 25%-30% over 2018. The FIFA World Cup sponsorship has helped Hisense gain substantial brand awareness which is helping to drive sales across the region, especially for premium products.

With a clear TV road map for the region and a strong, technologically competitive product range, Hisense is poised to achieve more than 25% year-on-year growth in the next 5 years in Middle East & N. Africa. “Our regional business footprint and channel penetration has improved substantially across countries driving our business growth”, said Mr. Porus Sheriar – General Manager, Hisense Middle East.

About Hisense

Founded in 1969, Hisense is one of the largest consumer electronics and home appliances company in the world. Hisense offers a broad range of technology driven products that are manufactured and distributed across the world including smart TVs, smart phones, refrigerators, freezers, and air conditioners, among other products. Hisense has a workforce of over 80000worldwide and its flat-panel TV market share in China has been No.1 for 14 consecutive years. Currently, Hisense boasts several subsidiaries, with sales revenue reaching CNY 126.6 billion in 2018.

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