April 23, 2019- The Ministry of Works, Municipalities Affairs and Urban Planning in Bahrain, has awarded Group Plus, the leading outdoor advertising company in the Middle East, with the largest outdoor advertising contract in Bahrain. Under their partnership, Group Plus will invest and market all billboards to be placed in light poles in Manama. The agreement will boost all efforts promoting road advertising in the country according to the global standards and the latest industry innovations in the midst of rapid urban growth in Manama. Group Plus also acquired the exclusivity of a large number of ‘Megacom’ billboards measuring 4 x 3 meters in Manama.
Eng. Shawkiya Ibrahim Humaidan, Director General of the Capital Municipality Council, said: “We are pleased to partner with Group Plus to invest in the marketing and placement of advertisement billboards in Manama. The partnership reflects our commitment to provide key facilities needed to further enable investors, including big companies that can benefit from investment opportunities in Bahrain and contribute to the overall development of the kingdom.”
She added: “Partnering with Group Plus is a strong boost to our efforts to promote the rising advertising market. We will closely collaborate with the company during the installations of billboards according to the best global practices as we aim to attain excellence and leadership in serving our citizens and residents to give them a better life and drive the country’s sustainable development.”
Georges J. Chehwane, CEO of Group Plus said: “We are honored to be given the largest outdoor advertising contract in Bahrain, which we consider as our key business center given the Kingdom’s numerous investment prospects and strong economy that opens up new opportunities for growth and expansion. We will leverage advanced technologies to serve the growing advertising market in Bahrain amidst the government’s intensive efforts to partner with the private sector to drive the national economic growth. We thank the officials of the capital’s secretariat for the high confidence placed in our capabilities to help Bahraini companies in marketing their products and services by using innovative and advanced mechanisms that serve the government’s move to enhance public services for Manama citizens and residents.”
Group Plus WLL is a leading Bahraini company with 15 years of experience in supplying the local market with high-quality billboards of various sizes all over Bahrain. The company is a subsidiary of the Plus Holding Group, which enjoys a strong presence in the UAE, Lebanon, Bahrain, Cyprus and China.