POWDER.AELAUNCHES RADIANCE BEAUTY BOX FOR RAMADAN

Dubai, United Arab Emirates, 18 April, 2019:UAE-based digital beauty boutique, Powder.ae, has launched an exquisitely curated ‘Radiance Box’ for the forthcoming Holy Month.

The online retailer which offers Middle East-based customers a rich selection of curated products from highly sought-after global brands, encourages individuals to adapt their self-care routines to ensure that their skin doesn’t suffer.

“Changes in diet and varying levels of water intake can cause skin to lose moisture and appear dull and dry. Therefore, a proper skincare routine is essential as to maintain elasticity whilst avoiding breakouts and dryness, all of which often stem from dehydration,” said Ayat Toufeeq, cofounder of Powder.ae.

Packed with a selection of Powder.ae’s must-have skincare essentials, the Radiance Box contains Huxley’s lightweight serum Oil Essence, formulated with over 60 percent vitamin E-rich prickly pear cactus seed oil to nourish, hydrate and protect skin from environmental damage; COSRX’sHoney Ceramide Eye Cream, packed with ceramides and Manuka honey extract to sooth and replenishthe delicate eye area; MALIN+GOETZ’sResurfacing Glycolic Pads to slough away dead skin, encourage cell turnover, and collagen production for a healthy, radiant glow. The box also comes with super-hydrating sheet masks from Korean beauty brands Mizon and Mediheal.

“Masks are a great way to get your daily dose of moisture and nourishment for healthy, glowing skin with superb hydrating properties.You can sheet mask anytime – carry sheet masks in your purse and mask on the go,” added Toufeeq.

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